Very Happy Yext User of 3+ Years
August 08, 2020

Very Happy Yext User of 3+ Years

Will Hanrahan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yext

We utilize Yext across our entire organization; we have users in Supply Chain, Operations, Marketing, and Franchisees all the way through to our CEO who is a user! Listings ensure our individual locations are supplying correct info to search engines, Pages ensures that all of our individual locations have a presence online with a dedicated microsite, and Reviews is a big one for us—we use it to collect, distribute and respond to reviews that Yext pulls in, but making sure they are correctly allocated to that specific location to respond.

Pros

  • Making sure our location data is correctly being understood by Google.
  • Taking into account best design principles for our pages layout.
  • Staying on top of Google best practices so we don't have to.
  • Building a very robust place for us to store all our location information.
  • Solid integrations with some of our other key partners, for example Olo, Punchh.
  • Being a very good partner for us, our Client Success Manager is exceptional.

Cons

  • Better integration with Yelp and Trip Advisor.
  • Providing actionable insights from our review data.
  • Improvements to the user experience when responding to reviews.
  • 32% year-over-year growth in listing clicks.
  • 33% year-over-year growth in direction clicks.
  • 63% year-over-year growth in website clicks.
Fazoli's is using Yext for response, generation, publishing, analytics, and the knowledge assistant. We implemented a review response strategy out to all our field users and have seen tremendous success from that program. The proposal from Rio SEO only included review monitoring so it wasn't a full replacement. During the research, I learned that Rio SEO has a team of about 75 people total in the entire company. Yext is over 1,110 people worldwide and is growing its Customer Care and Service branch to support its existing client base. We consider Yext to be a long term partner for us.
Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.

Do you think Yext delivers good value for the price?

Yes

Are you happy with Yext's feature set?

Yes

Did Yext live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Yext go as expected?

I wasn't involved with the implementation phase

Would you buy Yext again?

Yes

Yext is a great fit in my use case, a restaurant with over 200 locations across the country and a small internal marketing department. Using Yext is great because within the one platform there are so many worthwhile uses; we utilize the Knowledge Graph, Listings, Pages, Answers, Reviews, and Analytics. I also really like being able to make simple changes across all individual locations very easily.

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