Yext for SMB digital marketing
November 22, 2024

Yext for SMB digital marketing

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Analytics
  • Listings
  • Knowledge Graph
  • Answers
  • Reviews

Overall Satisfaction with Yext

I am a consultant for a digital marketing agency. We partner with very small SMBs (usually 5-50 employees) and help them reach local customers. Yext is an *irreplaceable* tool for accomplishing this. Specifically the photo upload and business hours edit functions: update it in one portal, hit publish, and those hours or those photos are hitting dozens of websites at once. Clutch.

Pros

  • Photo management
  • Business hour edits
  • NAPU management
  • Online information management / consistency

Cons

  • Publishing feature is sometimes wonky when editing businesses with suite #s.
  • Scan tool (use for sales purposes) often shows "directory not available" for major directories like Waze, Bing, and Facebook.
  • Saved us 100s of man hours per month when we initially implemented
  • Creates oversight on dozens of websites from a single portal to quickly identify degraded listings.
Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy.

Do you think Yext delivers good value for the price?

Yes

Are you happy with Yext's feature set?

Yes

Did Yext live up to sales and marketing promises?

Yes

Did implementation of Yext go as expected?

Yes

Would you buy Yext again?

Yes

Yext is an essential tool for any SMB that is seeking to reach a local audience. ANY time one of my clients cancels services with my agency I recommend they purchase a Yext annual license. (I'm pretty sure most ignore this advice, but I believe it is the right thing to recommend.)

Yext is way less essential (or perhaps even counterproductive) for an SMB seeking a national audience (such as an ecommerce or elearning business) and of course it is not meant for national/multinational corporations with national/multinational reach.

Yext Feature Ratings

10.0
Cloud enablement
Not Rated
Content aggregation
Not Rated
Content classification
Not Rated
Multi-channel content personalization
Not Rated
DXP Third-Party Integrations
10
Multi-website management
10
Digital asset management
10
Editorial workflows and task management
Not Rated
Not Rated
WYSIWYG editor
Not Rated
Admin section
Not Rated
Page templates
Not Rated
Library of website themes
Not Rated
Mobile optimization / responsive design
Not Rated
Publishing workflow
Not Rated
Not Rated
Content taxonomy
Not Rated
SEO support
Not Rated
Bulk management
Not Rated
Availability / breadth of extensions
Not Rated
10.0
Multi-channel customer feedback collection
10
Product usage analytics
10
Customer experience dashboard
10
AI-powered recommendations
Not Rated
Not Rated
Conversion tracking
Not Rated
10.0
API
10
Internationalization / multi-language
10
10.0
Role-based user permissions
10

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