Impartner PRM vs. RO Innovation vs. Zuberance

I have worked with many other PRM platforms. ImpartnerPRM is in the middle of the pack. There is still a lot of opportunity for making the platform more intuitive and automating some of the processes. However, it is better than some of the others that I have used in terms of there being better continuity between the PRM and marketing functions.

Incentivized

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BL is great is you're going from a manual process to something more sophisticated. I'm not sure what the competitive landscape looks like with regards to Reference Software nowadays, but when we were evaluating a few years ago, BL was ahead of all other vendors in terms of functionality and integrations with SFDC

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Zuberance is a web-based system that incentivizes existing customers and increases the number of brand advocates praising your product. It helped to increase the number of customers. They have become our army of advocates, spreading the news about new products, promotions, and more. Zuberance offers companies the opportunity to add testimonials and brand messages to their digital presence. Excellent marketing strategies with good incentives to increase customer loyalty. It is incredibly reliable as advocates are identified not only through word of mouth but also through valid points like emails to customers. Feedback is an absolute breeze. Zuberance provides consultative expertise and guides us in every step. It is very creative, dedicated, and responsive and has a very comprehensive Advocate marketing system.

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• Providing data in an easily digestible format.
• Intuitive workflow, really easy to learn in an afternoon.
• Cloud access feature allows for easy access on any device.

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• The system provides more visibility into available references and prevents references from being over-used. It allows the client (reference) to choose how often they can be contacted in a given time period and provides a closed-loop feedback mechanism to make sure the client is providing positive responses.
• Allows account executives (sales people) to easily request references based on: product Used, customer vertical, location, account size, expertise, etc.
• Uses a “Five Star” method to show how relevant the answers are when a results are returned from a search.

• Reporting is first class.
• SEO suggestions are great.
• The interface is easy to use.

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• Training was very difficult to set up and maintain
• They show you this awesome demo environment and then you realize once you purchase the tool how much it takes to get that. At least one web designer, help from marketing, and at least a few months of dedicated work
• The most expensive tool we looked at

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• Unintuitive user interface
• Defensive meetings with Upland RO Innovation staff when requests for improvements are shared
• Searching features are clunky, outdated, and unhelpful

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• During the testing, no missing functionality was noticed.
• Nevertheless, consumer advocacy for business demand could have been improved in terms of option availability.
• The rest of what is available is adequate to meet the expectations, however future demands needs would be a future challenge to modify and update the existing internal functionality.

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Boulder Logic is just so easy and is in Salesforce

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No known issues

No known issues

The process of asking each reference how often they’d be willing to be contacted was the biggest task.
We made assumptions for current clients, and ask each new client once they become a customer.
Along with which specific skill-set they’d be willing to be a reference

Salesforce was too expensive for us at the time and required too much customization and internal strain at the time. We ended up choosing Salesforce over Impartner later on once our channel business was more established and we had more resources internally. Impartner was more simple and easy to deploy than Salesforce, which is why we chose it when we had fewer resources

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While I was one of the decision makers in this process, I didn't sit on the demos for the other providers (I was brought in further in the sales process). My understanding from my team was that BL was much more configurable and support more robust integrations that the competitors

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Great platform to use to engage and [communicate] your advocates. Zuberance is the right partner for you if you're right to comment to customers. Zuberance does the heavy lifting, it's on you to figure out your goals and needs as you know [the] customers and work it in the best.

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• I do think our lead to demo rate increased a significant percent
• We were able to communicate easily with over 1k partners that were hard to reach before

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• Lack of ability to implement references program
• Stalled deployment of program

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• With Zuberance, we have been able to expand our customer base very positively, which has helped us to achieve sales because we are constantly generating and obtaining new leads.
• In the last quarter of using Zuberance, the results have been promising, showing that our return on investment has increased threefold since the service was introduced.

Incentivized

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info