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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Improvado

    Score9 out of 10
    N/AImprovado is a marketing intelligence platform designed for medium to large enterprises and agencies. Improvado integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.N/A

    SAP Master Data Governance

    Score8 out of 10
    N/ASAP Master Data Governance is a master data management solution that helps users to implement a cohesive and harmonized master data management strategy across all master data domains. It is presented as a solution that simplifies enterprise data management, increases data accuracy, and that facilitates consolidation, central governance and data quality management. The SAP Master Data Governance, cloud edition, a…N/A
    Pricing
    ImprovadoSAP Master Data Governance
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ImprovadoSAP Master Data Governance
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ImprovadoSAP Master Data Governance
    Considered Both Products
    Improvado
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    69 Answers
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    53 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    83%
    Lived up to sales and marketing promises
    34 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    48 Answers
    Best Alternatives
    ImprovadoSAP Master Data Governance
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    Agency Analytics
    Score8.9 out of 10
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    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Informatica MDM & 360 Applications
    Score5.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ImprovadoSAP Master Data Governance
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.0
    (79 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.4
    (3 ratings)
    Usability
    -
    (0 ratings)
    7.3
    (76 ratings)
    Support Rating
    -
    (0 ratings)
    5.6
    (71 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    ImprovadoSAP Master Data Governance
    Likelihood to Recommend
    Improvado
    This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
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    SAP
    The best use case of SAP Master Data Governance is centrally consolidating your organizational data so you can make sense of it and make business decisions using that data. We live in a world where data can be all over the place, and making sense of it is a skill of its own.
    Incentivized
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    Pros
    Improvado
    • ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
    • Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
    • Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
    • Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
    • Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
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    SAP
    • Data conversation and Data uploading into SAP S/4 HANA system using SAP Master Data Governance during SAP implementation phase.
    • Centrally Data governance to have visibility of data in different systems with integration to SAP Master Data Governance, including SAP S/4, SAP EWM and SAP Ariba.
    • Data Management and Data correction using MDM through SAP Master Data Governance for Materials, which is subjected to approval before finally using in the S/4.
    Incentivized
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    Cons
    Improvado
    • Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
    • The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
    Read full review
    SAP
    • We've had to design our own unique or alternative solutions to satisfy our business objectives because plugins don't always perform well with the main product.
    • It can be sluggish at times and lacks functionality offered by rival MDM packages, as well as limited resources and documentation for certain areas such as hierarchy.
    Incentivized
    Read full review
    Likelihood to Renew
    Improvado
    No answers on this topic
    SAP
    MDG has proven to work and to bring results once implemented with the right approach, right engagement and sponsorship. Given that it is a very good tool to govern and control master data. Mainly if your company runs SAP systems which there will be a very straight forward integration, not needing any additional middleware or technologies.
    Incentivized
    Read full review
    Usability
    Improvado
    No answers on this topic
    SAP
    Upto 8 1. Powerful Features: It offers a wide range of powerful features. 2. Complex Data Management: It helps companies to comply with large and complex regulation and audit processes. Missing 2: 1. Less interactive user interface or less modern look. 2. Limited integration with other tools
    Incentivized
    Read full review
    Support Rating
    Improvado
    No answers on this topic
    SAP
    SAP provides great support for Master Data Governance (MDG). They work with us when we are faced with issues in standard solutions. SAP has a great set of Fiori tools that can be used for a better user experience. The issue with SAP is their web dynpro UI screens and they need to provide better support for performance issues that customers face.
    Incentivized
    Read full review
    Implementation Rating
    Improvado
    No answers on this topic
    SAP
    critical to get management on board earlier and prioritize the resources
    Incentivized
    Read full review
    Alternatives Considered
    Improvado
    We chose Improvado for the following reasons:
    • Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
    • We connected our CRM to our analytics tool and as ad account;
    • Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
    • Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
    • Google Ads auto-connect new ad accounts.
    Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
    • With Funnel we’d have to set up an extraction process for each campaign and account manually;
    • The more accounts you need to connect or integrations to use, the more you’ll pay;
    • Limited data storage options;
    • Complicated account export. We had to filter accounts to export through the custom filter rules.
    Read full review
    SAP
    An environment provided by SAP Master Data Governance seamless and integration with other SAP products is very good. Also it ensures compatibility and streamlines procedures, this integration is beneficial for businesses who have already invested in SAP products.
    Incentivized
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    Return on Investment
    Improvado
    • Increased ROI
    • Improved cost of acquisition analysis
    • Improved CPA, CPI, CPL report drawing process
    Read full review
    SAP
    • MDG is definitely an investment that takes a few years to recuperate. (If you are looking at pure, direct financial benefits.)
    • However, if you look at all the productivity gains in the business due to not having to stop the business constantly because of data issues, the payback period would be substantially shorter.
    • In particular, we were able to reduce master data maintenance staffing levels while increasing quality and decreasing workload for business requesters and approvers.
    • Not having to worry about data integrity issues has shortened the time to realize benefits for several of our major process change related projects and it has also decreased the risk of these projects running into significant delays (often at the last minute) due to master data being misjudged during the process resdesign.
    Incentivized
    Read full review
    ScreenShots

    Improvado Screenshots

    Screenshot of an extensive list of data sources to pull the dataScreenshot of connectionsScreenshot of the DataPrep tool to transform the data efficiently

    SAP Master Data Governance Screenshots

    Screenshot of Data consolidation:  An integrated database of customer, supplier, and product information calls for a consumer-grade user experience and an intuitive, flexible process.Screenshot of Central data governance: The inbox in support of data governance workflows.  By centralizing your heterogeneous systems into a single source, you can create, maintain, and distribute master data across your enterprise.Screenshot of Mass processing: Master data stewards can perform bulk changes in business partner, customer, supplier, and product data with highly-effective mass change processes.Screenshot of Data quality management: Business rules that are defined, validated, and monitored help safeguard master data
readiness and ensure that it’s fit for use.Screenshot of Process analytics: Data governance is significantly enhanced when master data is continuously measured and monitored.