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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    InboundWriter

    Score8 out of 10
    N/AInboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.N/A

    Skyword

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable…N/A
    Pricing
    InboundWriterSkyword
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    InboundWriterSkyword
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    InboundWriterSkyword
    Content Creation
    Comparison of Content Creation features of InboundWriter and Skyword
    Feature
    InboundWriter
    8.5
    1 Ratings
    8% above category average
    Skyword
    -
    Ratings
    Ideation8.01 Ratings00 Ratings
    Approval workflows8.01 Ratings00 Ratings
    Content collaboration9.01 Ratings00 Ratings
    Content calendar9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of InboundWriter and Skyword
    Feature
    InboundWriter
    8.8
    1 Ratings
    12% above category average
    Skyword
    8.2
    3 Ratings
    5% above category average
    Content hub9.01 Ratings8.53 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs9.01 Ratings00 Ratings
    Content distribution9.01 Ratings8.53 Ratings
    Content promotion9.01 Ratings7.52 Ratings
    Content automation8.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of InboundWriter and Skyword
    Feature
    InboundWriter
    8.2
    1 Ratings
    11% above category average
    Skyword
    8.5
    3 Ratings
    14% above category average
    Audience profiling and targeting8.01 Ratings00 Ratings
    Closed-loop tracking and reporting8.01 Ratings8.03 Ratings
    Content performance analytics8.01 Ratings9.03 Ratings
    Campaign optimization dashboard9.01 Ratings00 Ratings
    Competitive analytics8.01 Ratings00 Ratings
    Best Alternatives
    InboundWriterSkyword
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InboundWriterSkyword
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.7
    (4 ratings)
    Support Rating
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    InboundWriterSkyword
    Likelihood to Recommend
    InboundWriter
    I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
    Incentivized
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    Skyword, Inc
    It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
    Incentivized
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    Pros
    InboundWriter
    • Very easy to use and follow direction.
    • The price is right for this freemium Wordpress plugin.
    • Helps discover what content and keywords are popular around your subject matter.
    Incentivized
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    Skyword, Inc
    • Creating a lot of content quickly and efficiently
    • Identifying new and important topics and content areas to explore
    • Providing timely and helpful account service
    Incentivized
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    Cons
    InboundWriter
    • Sometimes tough to decide what direction to follow without keyword stuffing your content.
    • Colleagues have complained about the Document Score being unreliable at times.
    • It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.
    Incentivized
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    Skyword, Inc
    • No current cons or issues with their services and platform.
    Incentivized
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    Support Rating
    InboundWriter
    The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
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    Skyword, Inc
    Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
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    Alternatives Considered
    InboundWriter
    While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
    Incentivized
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    Skyword, Inc
    SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
    Incentivized
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    Return on Investment
    InboundWriter
    • InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
    • InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
    • Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.
    Incentivized
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    Skyword, Inc
    • High quality leads that increased our bottom line
    • Increased awareness and engagement with our social and digital activities
    Incentivized
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    ScreenShots

    Skyword Screenshots

    Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Screenshot of Robust content analytics are available within the Skyword Platform.Screenshot of Streamline your video review process with time-stamped comments.Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.