Skyword is your go-to for Content Development
November 07, 2016

Skyword is your go-to for Content Development

Olin Graczyk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Skyword

Skyword is being utilized within the engagement department of our organization and resolves several ongoing needs for our brands.

Marketing objectives for our Skyword relationship:

  • Drive organic search traffic
  • Provide rich content for our social channels
  • Create a library of rich content to support our ongoing CRM needs
  • Enhance the online site experience by providing contextually rich information
  • Be a companion and utility brand within our category

Pros

  • Skyword truly acts as an extension of our marketing team, understanding our business and brand identity.
  • Skyword, as a managed solution, is quite autonomous and requires very little resource support on our end.
  • The quality of content and services from Skyword is top-notch. We never have to concern ourselves with their deliverables.

Cons

  • No current cons or issues with their services and platform.
  • Significant month-over-month organic traffic growth
  • Elevated click-through rates from email marketing
  • Increases in site visits from social
Skyword would be best utilized for the following areas:

  • Creating rich site content to drive organic traffic
  • Complementing your ongoing customer relationship plans
  • Maintaining rich content for email marketing programs
  • Developing rich content that goes beyond just standard articles
  • Expediting your content plans and creating at scale
  • Global content needs
  • Augmenting current content teams and needs with a third party vendor

Skyword Feature Ratings

Content Creation ()
Not Rated
Content Publishing
9.5
Content hub
9
Content distribution
10
Content promotion
Not Rated
Content Reporting & Analytics
10.0
Closed-loop tracking and reporting
10
Content performance analytics
10

Skyword Support

Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None

Comments

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