SkyWord helps get your content marketing program up and running
February 09, 2018

SkyWord helps get your content marketing program up and running

Andrew Reinbold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Skyword

We use SkyWord to help manage our B2B content development. They manage our content site, The Benefits Guide, for us, and source a great deal of educational content for us, from articles to infographics to videos. It's used specifically for the B2B team to target our employer audience. It helps us create a rich experience for employers to discover more about issues that affect them - from health care to HR to building their business.
  • Creating a lot of content quickly and efficiently
  • Identifying new and important topics and content areas to explore
  • Providing timely and helpful account service
  • They run all content through their platform, which could use a UX upgrade and also they should consider not requiring clients to use their proprietary platform at all times
  • They should improve capability with apps/mobile
  • They've helped us drive a lot of traffic to our content and demonstrated positive engagement metrics
  • They've improved our thought leadership standing and made a measurable difference in our brand affinity measures
SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
SkyWord is well-suited for companies beginning or increasing their content marketing initiative. Companies with a more sophisticated content marketing approach or who have their own content platform or use another vendor's platform may encounter some issues.

In general, SkyWord has proven to be an adaptable company that I believe most brands could find a lot of value from.

Skyword Feature Ratings

Content hub
Content distribution
Content promotion
Closed-loop tracking and reporting
Content performance analytics