Influ2 vs. Kwanzoo

We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.

Incentivized

Well Suited:

• ABM Targeting
• ABM Reach
• Engagement with Targeted Accounts
• Improved efficiency of retargeting spend
• Full service is available if staff is limited
• Reporting and Analytics
• Connectivity to other engagement platforms
• S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI

• We only spend money on targeting relevant people, our decision makers
• We get to see who is engaging with our content and identify engaged prospects that our sales should go after
• We had a noticeable drop of CPL under the guidance of Influ2 customer success

Incentivized

• Price
• Tools for analysis
• Data management

Incentivized

• No integration with Mailchimp.

Incentivized

• The UI is not as intuitive as I would like.
• I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.

No longer at this company but will absolutely invest with Kwanzoo in my next roll.

When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.

Incentivized

Incentivized

• We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.

Incentivized

• We managed to reduce costs in about 32% of the customer.
• Increased engagement in ad reach by 18%
• Our team was communicating better

Incentivized