Influ2 vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Influ2
Score 9.5 out of 10
Mid-Size Companies (51-1,000 employees)
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
Supermetrics
Score 8.4 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.N/A
Pricing
Influ2Supermetrics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Influ2Supermetrics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on the number of people targeted by a client.
More Pricing Information
Features
Influ2Supermetrics
Engagement
Comparison of Engagement features of Product A and Product B
Influ2
8.6
2 Ratings
6% above category average
Supermetrics
-
Ratings
Automated routing and prioritization10.01 Ratings00 Ratings
Customer interaction histories7.31 Ratings00 Ratings
Engagement data tracking8.52 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Influ2
8.8
2 Ratings
11% above category average
Supermetrics
-
Ratings
Ad campaign creation8.82 Ratings00 Ratings
Display advertising10.01 Ratings00 Ratings
Social advertising8.82 Ratings00 Ratings
Ad reporting and analytics7.72 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Influ2
10.0
1 Ratings
23% above category average
Supermetrics
-
Ratings
Behavioral visitor segmentation10.01 Ratings00 Ratings
ABM sales intelligence10.01 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Influ2
10.0
1 Ratings
17% above category average
Supermetrics
-
Ratings
Automated workflow & orchestration10.01 Ratings00 Ratings
Best Alternatives
Influ2Supermetrics
Small Businesses
Leadfeeder
Leadfeeder
Score 7.2 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Medium-sized Companies
Folloze
Folloze
Score 9.4 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Influ2Supermetrics
Likelihood to Recommend
8.9
(4 ratings)
8.7
(12 ratings)
User Testimonials
Influ2Supermetrics
Likelihood to Recommend
Influ2
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
Read full review
Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
Read full review
Pros
Influ2
  • We only spend money on targeting relevant people, our decision makers
  • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
  • We had a noticeable drop of CPL under the guidance of Influ2 customer success
Read full review
Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
Read full review
Cons
Influ2
  • No integration with Mailchimp.
Read full review
Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
Read full review
Alternatives Considered
Influ2
When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
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Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
Influ2
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
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Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Read full review
ScreenShots

Influ2 Screenshots

Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.