Infor SunSystems vs. Microsoft Dynamics 365 Marketing

I think the integration side of Infor SunSystems is really good where by it works well with our other business systems. It is easy to pick up for new staff members. We have not had to hold full blown training courses for unfamiliar users, they were able to use existing documentation and guides. The graphical interface is a drawback as it feels like you are using an old system.

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Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.

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• Integration options are very good. We are able to import data in a number of ways and extract data as well. The use of their built in API for data validation, extraction and entry is working very well for us.

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• Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
• Triggers communications based on actions such as purchase, visit date, or post-visit timing.
• Manages high-volume transactional and lifecycle emails with consistent governance and compliance.

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• Although easy to use, Infor SunSystems has a very classical look which comes across outdated
• Reporting feature is Infor SunSystems is not the best as it is not easy to create reports and the built in reports are limited in the filter options available
• The Audit function needs configuring and is not ready out of the box so when you come to requiring audit data you can only retrieve after set up

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• Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
• Pricing is based on number of contact, even if you are not marketing all of them.
• Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse

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I wouldn't even think of renewing our use of Marketing 365. It's worthless

Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

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Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.

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More functionality, better integrations, better reporting.

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While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.

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• With the cost of living we had to reign in the budget this year. As it's easy to export data out of Infor SunSystems we were able to report on spend and gain greater control of outgoings
• One of our objectives is to build new homes for people. Infor SunSystems allowed us to budget and forecast all the costs to determine what we could achieve
• With Infor SunSystems being a popular accounting software we are able to recruit previous Infor SunSystems users therefore not having to spend on training staff which is very costly.

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• It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info