Marketing Solution for all your segmentation, analytics, social media integration needs !
November 12, 2021

Marketing Solution for all your segmentation, analytics, social media integration needs !

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Campaign Management

Overall Satisfaction with Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is being used by the Marketing Department of our organization. We use [Microsoft] Dynamics 365 Sales and Customer Service Module, so it makes it natural for us to use [Microsoft] Dynamics 365 Marketing as we have the full Customer 360 information with us, what product they are interested, what product they have, what kind of issues they face etc. Earlier all these customer details were scattered around different application.

Pros

  • Seamless integration with Microsoft Dynamics 365 Customer Engagement Apps - Dataverse
  • Full customization capabilities
  • Integration with LinkedIn

Cons

  • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
  • Pricing is based on number of contact, even if you are not marketing all of them.
  • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
  • It has improved ROI for the organization replacing the old marketing tools being used earlier.
  • Made the organization cloud ready earlier the organization was using on-Prem based solution.
Microsoft Dynamics 365 Marketing is similar to ClickDimensions, as they both are tightly integrated with Dynamics 365 Customer Engagement. ClickDimensions is more suitable for relatively small and mid sized organization. ClickDimensions provides the solution to be imported within the existing Microsoft Dynamics CRM solution, so easy for existing CRM users to use it, however this also creates a dependency. Microsoft Dynamics 365 Marketing as a separate Unified Interface App, makes it better to use as a stand alone application for the department.

Do you think Microsoft Dynamics 365 Marketing delivers good value for the price?

Yes

Are you happy with Microsoft Dynamics 365 Marketing's feature set?

Yes

Did Microsoft Dynamics 365 Marketing live up to sales and marketing promises?

Yes

Did implementation of Microsoft Dynamics 365 Marketing go as expected?

Yes

Would you buy Microsoft Dynamics 365 Marketing again?

Yes

Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.

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