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Worst Marketing Automation Solution on the Market. Stay Away!
September 01, 2020

Worst Marketing Automation Solution on the Market. Stay Away!

Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Resource Management
  • Campaign Management

Overall Satisfaction with Microsoft Dynamics 365 Marketing

We use Dynamics 365 Marketing to engage our database. Basic triggered email flows based on user behavior.
  • Segmentation
  • Lead Scoring
  • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
  • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
  • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.
  • It takes me 10 times longer to do anything with Dynamics when compared to Salesforce or Marketo for the same task.
Microsoft isn't even in the same ballpark with these competitors. Microsoft should try using the other products and maybe they would have a clue as to what users expect in a CRM and Marketing Automation Solution.
I have had a few support issues. The poor guys at Microsoft can never seem to figure out the problems either. Simple things like whitelisting a URL are laborious and simply don't work when myself or the Microsoft rep input the credentials. I feel bad for their reps.

Do you think Microsoft Dynamics 365 Marketing delivers good value for the price?

No

Are you happy with Microsoft Dynamics 365 Marketing's feature set?

No

Did Microsoft Dynamics 365 Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Microsoft Dynamics 365 Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Microsoft Dynamics 365 Marketing again?

No

I wouldn't recommend Microsoft to my worst enemy. I used to work for a Microsoft Gold Partner and Microsoft provided us with a free version of Dynamics. We spent $40K a year using Salesforce and Marketo instead of using Microsoft. That's how much they suck.

Using Microsoft Dynamics 365 Marketing

1 - The daily outbound marketing efforts depend on Marketing Automation. Marketing 365 was supposed to be that solution, but we tend to use solutions like MailChimp because Microsoft is a terrible solution.
1 - Apparently you have to be able to read the minds of the programmers at Microsoft the use Marketing 365. It is by far the least intuitive solution on the market.
  • Email Marketing
  • Behavioral Tracking
  • Segemetation
  • None. It holds us back from truly being able to market our products.
  • I don't see us using it in the future. Awful product.
I wouldn't even think of renewing our use of Marketing 365. It's worthless.

Microsoft Dynamics 365 Marketing Support

ProsCons
None
Slow Resolution
Poor followup
Less knowledgeable
Problems left unsolved
Not kept informed
Difficult to get immediate help
Need to explain problems multiple times
Support doesn't seem to care
Slow Initial Response
Yes - Ther reps couldn't fix the issue.
Never has happened yet, and we have constant issues with the solution.

Using Microsoft Dynamics 365 Marketing

ProsCons
Technical support not required
Convenient
Familiar
Do not like to use
Unnecessarily complex
Difficult to use
Not well integrated
Inconsistent
Slow to learn
Feel nervous using
  • None
  • All of them
It's simply an awful solution. I have worked for a Microsoft Gold Partner in the past. We wouldn't use Microsoft products even though they were provided for free by Microsoft. Stay Away!!!