Microsoft Dynamics 365 Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Dynamics 365 Marketing
Score 8.4 out of 10
N/A
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
$1,200
per month
Pricing
Microsoft Dynamics 365 Marketing
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Microsoft Dynamics 365 Marketing
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Microsoft Dynamics 365 Marketing
Considered Both Products
Microsoft Dynamics 365 Marketing
Chose Microsoft Dynamics 365 Marketing
Salesforce has much better reporting capabilities inside the system, where Dataverse has to be utilized for building sources for Business Intelligence reporting. This is not as real-time as Salesforce, but the ability to configure and integrate the system into the Azure stack …
Chose Microsoft Dynamics 365 Marketing
We selected MS Dynamics due to its ability to scale. Our organization is about to become multi-national. HubSpot could not grow with us.
Chose Microsoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing is better for organizations that already use Microsoft products. Microsoft Dynamics 365 Marketing is extremely well suited for keeping customer information across the entire organization. Microsoft Dynamics 365 Marketing is also better at …
Chose Microsoft Dynamics 365 Marketing
Microsoft isn't even in the same ballpark with these competitors. Microsoft should try using the other products and maybe they would have a clue as to what users expect in a CRM and Marketing Automation Solution.
Chose Microsoft Dynamics 365 Marketing
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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Microsoft Dynamics 365 Marketing
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User Ratings
Microsoft Dynamics 365 Marketing
Likelihood to Recommend
8.0
(5 ratings)
Likelihood to Renew
1.0
(1 ratings)
Usability
5.9
(2 ratings)
Support Rating
6.0
(3 ratings)
User Testimonials
Microsoft Dynamics 365 Marketing
Likelihood to Recommend
Microsoft
Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
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Pros
Microsoft
  • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
  • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
  • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
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Cons
Microsoft
  • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
  • Pricing is based on number of contact, even if you are not marketing all of them.
  • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
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Likelihood to Renew
Microsoft
I wouldn't even think of renewing our use of Marketing 365. It's worthless
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Usability
Microsoft
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
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Support Rating
Microsoft
Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
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Alternatives Considered
Microsoft
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Read full review
Return on Investment
Microsoft
  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
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