Still learning but so far, so good ...
December 02, 2016
Still learning but so far, so good ...
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketing Resource Management
- Campaign Management
Overall Satisfaction with Microsoft Dynamics Marketing
Microsoft Dynamics is being used by the Minnesota Chamber of Commerce to understand our members' interests, needs and wants from the Minnesota legislature and business community. We also use it to target specific segments of our customer (and prospect) database to market news and events that are relevant to them.
Pros
- Allows for detailed segmented marketing lists
- Customized email templates
- Subscription management
Cons
- Creating/Managing marketing lists - specifically copying them (dynamic)
- The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
- No Social marketing dashboard available (looking for something similar to Hootsuite where you can post/schedule posts.
- We've only been using it for 8 months so I cannot comment on the cost aspect
- From a marketing and data perspective - it is invaluable.
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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