Informatica MDM & 360 Applications vs. Syndigo Content Experience Hub

Informatica MDM is a complete MDM solution, from ingestion to data exposition. This tool helps us in gathering customer data, and also it makes it possible for us to support our customers relationships and build customer-related strategies to improve their experience which helps to drive sales geometry and growth and customers satisfaction. On the other hand of price is relatively competitive.

Incentivized

Well suited for quick setup and ease of use. Synidgo does not have the ability to maintain cross-references such as family items, accessories, replacement parts, and collections. Implementing and maintaining custom taxonomies is challenging and time-consuming, I prefer using an in-house PIM. Syndigo does have the ability to identify discrepancies that do not meet standards.

Incentivized

• This program raises us to a professional level where we have better versatility to control all the media of my work and have a correct response for each scenario.
• It is essential to be right about the destination and development of my data, Informatica MDM is here to simplify all these processes for its users.

Incentivized

• Easy set up.
• Efficient content syndication.
• Identify content that doesn't meet standards or has quality issues.

Incentivized

• It is unfortunate how this program has a couple of limitations in terms of insertions; it does not have the ability to agglomerate and archive the data in real-time by groups.
• To have automation functions, the program is very limited in performing one task at a time, compared to other systems that perform functions simultaneously.

Incentivized

• Digital shelf analytics can provide more detail.
• No cross reference record.
• Unexplained errors causing syndication issues.

Incentivized

Supporting well in managing our huge customer base and managing the customer hierarchies well aligned with transactional processes

Incentivized

Strong Customer MDM capabilities for de-duplication, merging, golden record, exposing customer master data. Strong Integration capabilities

Incentivized

I'm not sure since I never used support. My colleagues never had any issues with it, therefore my rating would be an 8 with a certain range of uncertainty.

The integrator did a fair job and even though Business Change Management was complex, it was well concluded on time

Incentivized

Informatica MDM has proven it's worth in the organization by driving the revenue growth. It saves our lot of time by filtering out duplicate values and helps in solving critical business problems. It is very helpful when we deal with a lot of data. Apart from this we can populate data on various third party integration which is most useful case

Incentivized

Similar offering to Salsify. I think Salsify has better digital shelf analytics. I think both do a good job rating overall content health at the SKU level. I think Syndigo has a more integrated API into various retailers and distributors. Both are quick and easy to set up and use. Syndigo does not have cross-reference ability.

Incentivized

• I cannot speak to this for 2 reasons. 1. I am not privy to the financials associated with this implementation or the previous one. 2. We have not hit our 'go-live' for this implementation yet to compare it's performance to our previous solution.

Incentivized

• Increased speed to market.
• Increased breadth of products available online.
• Improved content accuracy.

Incentivized