Informatica Cloud MDM - Value For Money
Updated March 13, 2022

Informatica Cloud MDM - Value For Money

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Informatica Cloud MDM – Reference 360

Overall Satisfaction with Informatica Cloud MDM - Customer 360 for Salesforce

1) Informatica is being used by the entire organization - it's a global deployment. The platform is addressing the harmonization, cleansing, de-duplication and centralization of customer master data from multiple sources. The MDM system secures a unique customer code in the enterprise. Also, it serves as a single source of customer master data for all-consuming systems: sales, supply chain, finance systems in the company. [It] serves as a central system of record for [all] customer data.
  • Maintaining a golden record per customer entity
  • Managing the full customer hierarchy starting from the company entity to the lowest ship to/bill to level used in sales/supply chain and financial transactions
  • Integration capabilities - Real-time, synchronous integration of master data in a transactional scenario between systems and services, to batch interfaces for the transfer of master data in bulk
  • Workflows and a strong UI for data stewards for data cleansing and de-duplication
  • User Interface needs improvement, although it has improved substantially after the last version
  • Complex customer hierarchy for big enterprises needs some custom development
  • Integration capabilities with multiple and variant IT systems and technologies
  • Workflow
  • Ability for data cleansing and creation of golden record
  • Governance concepts that can be easily enforced, also supported by skilled Informatica consultants
  • Huge ROI with cleansed and de-duplicated customer master data that was creating many issues in enterprise IT applications
  • Clean customer master data supporting downstream business processes with consistent and coherent master data
  • Master data integrity avoids many business process errors due to a proliferated master data setup in the past
1) Limitations in SAP MDG for managing our customer hierarchies and relationships. 2) SAP MDG is suitable for enterprises with a predominant SAP landscape and not for enterprises with a complex mix of SAP and non-SAP. 3) Overall data cleansing, harmonization, de-duplication, workflow capabilities of Informatica are stronger. 4) Integration capabilities are comparable, but SAP MDG had a few limitations on non-SAP integrations.

Do you think Informatica MDM delivers good value for the price?


Are you happy with Informatica MDM's feature set?


Did Informatica MDM live up to sales and marketing promises?


Did implementation of Informatica MDM go as expected?


Would you buy Informatica MDM again?


1) Big enterprises with multiple sources of customer data requiring harmonization 2) Enterprises requiring a high degree of cleansed and de-duplicated customer data 3) Enterprises requiring to manage complex customer hierarchies 4) Enterprises having a decentralized set of enterprise systems or having a complex IT landscape with proliferated customer master data

Using Informatica Cloud MDM - Customer 360 for Salesforce

100 - Sales & Marketing users who maintain customer master data
100 - Strong communication, customer relationship and interpersonal skills, with ability to influence and develop business relationships.
Excellent interpersonal and negotiation skills are required for Master Data Management
This role is responsible for data cleansing, customer relationship management, master data management, cross organization coordination for master data attributes requested by various BUs, Analytical skills around customer master data
  • Master data harmonization, cleansing and golden record creation
  • As a single source of customer master data for all downstream platforms and processes
  • Expose customer master data to all consuming platforms
  • Consolidation and de-duplication of customer master data
  • Master data hierarchy and structure management
  • Central and unique source maintains integrity of customer data across systems
  • de-duplication removes redundant copies and maintains a unique golden record
  • Single source of codification and uniquely identifying a customer record
  • Repository of customer contacts
  • Address verification for external applications
  • Enhance data cleansing and matching rules for higher efficiency of sales force
Supporting well in managing our huge customer base and managing the customer hierarchies well aligned with transactional processes

Evaluating Informatica Cloud MDM - Customer 360 for Salesforce and Competitors

Yes - we replaced SAP CRM as it was not delivering for our Business Partner / Customer Master data needs and also limited on CRM functionalities.
Also the evolution of SAP CRM was not serving or master data evolution needs
  • Product Features
  • Product Usability
  • Prior Experience with the Product
Capabilities and product features was thesingle most important reason to choose Informatica Cloud MDM - Customer 360 for Salesforce. One more important reason was our evolution to Salesforce CRM that is working very well with Informatica Cloud MDM.
Look at some integration capabilities more deeply where we had some concerns and some implementation issues.


Informatica Cloud MDM - Customer 360 for Salesforce Implementation

The integrator did a fair job and even though Business Change Management was complex, it was well concluded on time
  • Third-party professional services
Yes - 1) DIscovery
2) Architecture and Design
3) Realization
4) Pilot
5) Global deployment
Change management was a big part of the implementation and was well-handled - Start early to involve the Business end users. Continue a regular cadence with Business end users
  • Identification of data stewards and upskilling them

Informatica Cloud MDM - Customer 360 for Salesforce Support

Good relationship with Informatica. Availability of experts is quite good and account manager supported us very well.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
yes as its a Business critical platform for my company
Yes - Yes it was resolved timely and to our satisfaction
During a specific operational incident and also during our migration project to Informatica MDM

Using Informatica Cloud MDM - Customer 360 for Salesforce

Strong Customer MDM capabilities for de-duplication, merging, golden record, exposing customer master data. Strong Integration capabilities
Like to use
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Master data Integration
  • De-duplication, cleansing, merging
  • workflows
  • The user interface is a bit cumbersome but still manageable