inkFrog vs. Kibo eCommerce

Inkfrog is a useful upload tool for adding stock from your website to eBay and now also to Amazon, although we don't sell via the latter and we only list to eBay UK. I think it works better as an upload tool than an all-in-one eBay shop management tool and some tasks are easier to do directly on eBay itself. eBay also offers insights - such as offering trending prices - that Inkfrog doesn't. However it is useful in terms of being able to bulk adjust item pricing to include the cost of eBay selling fees. Inkfrog is probably ideal if you have a recognisable product to sell - with our offering it struggles with mapping shop categories (we use lots of sub and sub-sub-categories). Certain listing capabilities cannot be reproduced, such as quantity discounts, and I've never got to grips with mapping products with options and variations, so a lot is left out of our full inventory. Ultimately you will still need to find some time in your day to manage your eBay store - Inkfrog is not 100% reliable sometimes. Inkfrog will also take some of your time and a lot of patience, but ultimately is a huge timesaver for uploading products so it is worthwhile.

Incentivized

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The platform has flexibility at its core and we have made full use of that capability. Even if Kibo [eCommerce] hasn't been ready to provide features and functions we need, we have the opportunity to build them ourselves. The platform started as Mozu and while it was relatively well-developed for DTC, it lacked a lot of basic B2B functionality. As a result, when we were ready to move into that arena, we built a lot for ourselves (including a multi-level account system and a tool to manage it). Keep in mind, too, that Kibo eCommerce is part of a larger suite of tools. The company has purchased a mobile Point-of-Sale system, Baynote, Certona, Monetate, and an OMS. If you need a full-scale solution, they can offer a lot. As I mentioned previously, their support and documentation need shoring up. They're not terrible, but they hinder (rather than help) when it comes to fulfilling the platform's promise of letting the customers be self-service in building out their capabilities.

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• inkFrog handles product variants really well. Their platform pulls the SKUs and information directly from BigCommerce and then lets me easily customize each variant with different pictures which is really helpful.
• It also makes adding multiple listings very easy. Since it imports the item specifics and description directly from BigCommerce I don't have to go through each listing one by one and I can just bulk upload our products onto eBay.
• inkFrog also lets me set different templates for shipping, or profiles from different items and then I can apply those in bulk to items which saves a huge amount of time since I don't have to go through every item and change specifics.

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• Mozu offers a flexible multi site setup where you can feed multiple sites from the same product and order database.
• Mozu allows you to create as many attributes as you would like across customer, orders, and products. This flexibility can be really powerful.

• The pre-built themes are really bad. Thankfully we don't have to use them and created our own.
• The other issue regarding these themes is that they are locked behind a paywall and are a premium feature; subpar themes should not be charged to consumers.
• InkFrog also connects with other marketplaces that we also sell on, such as Amazon. Unfortunately, it does not work as well with other marketplaces as it does with eBay, which is a shame since we would prefer to have it all in one place.

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• Prebuilt Integration - There is not currently a large number of preexisting integrations, but custom integrations are fairly quick
• Time to Deploy - Don't get me wrong, We have deployed in the timeline we expected, but if you are trying to get something off the ground fast, Kibo might not be right for you. It is a robust platform that take some time to get up and running.
• Complicated Shipping - if you have a complicated shipped process, you might want to look for a tool to help, Kibo does not have very robust out of the box shipping capabilities.

One positive note is that I have always been able to get someone on the phone in support whenever I have called, even at 1 AM. Getting someone on the phone is only half the battle though. In the first few months of using Mozu it often seemed that support didn’t know anymore about Mozu than we did. This has slowly started to change, but as a daily user you are likely to be on par with support in terms of knowing what to do when you encounter a problem. The support phone number is really most useful for having them put in a support ticket for you rather than typing it all out yourself and emailing it. It is very rare that the support reps are actually empowered to solve the problem at hand. Unless the issue you are having is user error, they will just take your information and pass it on the proper department. Your request or problem will then be ignored for months on end. Some day, it might actually get fixed but you are unlikely to be notified that this has happened. Most of these issues are assigned an internal ID that they use for tracking. Support is more than happy to pass this ID along, but it is useless. There is no way to actually see where the issue lies in the endless queue of similar issues.

At the time of our implementation Mozu did not have any processes or procedures set up around going live. We basically were forced to just wing it and hope for the best

We looked at Sellbrite. We really liked Sellbrite in view of its glowing reviews and integration with Etsy. However we didn't fully trial the program so I am not able to comment here more than to say that Inkfrog is by far the most economical option. We currently pay around $10 per month, whereas Sellbrite is nearly $50.

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We had a custom, in-house ecommerce website before moving to Kibo. It was brittle, slow, and wasn't going to scale nearly well enough or fast enough to keep up with our requirements

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• Overall inkFrog has had a positive impact. It has really freed up huge amounts of time that would be normally spent manually managing eBay listings one by one.
• It also has had a very positive impact by using the inventory management which again frees up huge amounts of time since I don't have to go through and manually manage all of our listings. We also do not oversell items anymore which is a giant plus.
• inkFrog's template customization has also really really helped by making our listings much more aesthetically pleasing and more professional looking which builds a lot of trust with our eBay customers.

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• Kibo has always delivered rapid & exceptional support to our organization
• Kibo has been cost-competitive when considering other vendors
• The platform continues to add value without requiring substantial additional investments