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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insequent Matrix (discontinued)

    Score6 out of 10
    N/AMatrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A

    Similarweb

    Score9.2 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Pricing
    Insequent Matrix (discontinued)Similarweb
    Editions & Modules
    No answers on this topic
    Sales Intelligence - Starter
    $129
    per month
    AI Search Intelligence - AEO Intelligence
    $129
    per month
    Web Intelligence - Entrepreneurs - Competitive Intelligence
    $199
    per month
    AI Search Intelligence - AEO & SEO & Competitive Intel
    $399
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel & SEO & AEO
    $399
    per month
    AI Search Intelligence - AEO & SEO & Ads & Competitive Intel
    $649
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel, SEO & AEO & Ads
    $649
    per month
    Stock Intelligence
    Contact Sales
    Retail Intelligence (for Brands or Retailer)
    Contact Sales
    App Intelligence
    Contact Sales
    Sales Intelligence - Business or Enterprise
    Custom
    Web Intelligence - Business & Enterprises
    Contact Sales
    Offerings
    Pricing Offerings
    Insequent Matrix (discontinued)Similarweb
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Insequent Matrix (discontinued)Similarweb
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Similarweb LTD
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    98%
    Would buy again
    106 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    86 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    105 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    84 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    83 Answers
    Features
    Insequent Matrix (discontinued)Similarweb
    SEO
    Comparison of SEO features of Insequent Matrix (discontinued) and Similarweb
    Feature
    Insequent Matrix (discontinued)
    10.0
    1 Ratings
    26% above category average
    Similarweb
    8.0
    13 Ratings
    4% below category average
    Keyword analysis10.01 Ratings8.013 Ratings
    Competitive analysis10.01 Ratings9.012 Ratings
    Site audit / diagnostics10.01 Ratings00 Ratings
    Site recommendations10.01 Ratings00 Ratings
    Task management10.01 Ratings00 Ratings
    SERP ranking tracking00 Ratings7.29 Ratings
    SEO Channels
    Comparison of SEO Channels features of Insequent Matrix (discontinued) and Similarweb
    Feature
    Insequent Matrix (discontinued)
    10.0
    1 Ratings
    27% above category average
    Similarweb
    -
    Ratings
    Social SEO10.01 Ratings00 Ratings
    Mobile SEO10.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Insequent Matrix (discontinued) and Similarweb
    Feature
    Insequent Matrix (discontinued)
    10.0
    1 Ratings
    17% above category average
    Similarweb
    -
    Ratings
    Multi-domain support10.01 Ratings00 Ratings
    Integration with web analytics tools10.01 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Insequent Matrix (discontinued) and Similarweb
    Feature
    Insequent Matrix (discontinued)
    -
    Ratings
    Similarweb
    7.8
    14 Ratings
    13% below category average
    Competitor Research00 Ratings8.814 Ratings
    Competitor alerts00 Ratings8.68 Ratings
    Market Insights and Reports00 Ratings7.35 Ratings
    Best Alternatives
    Insequent Matrix (discontinued)Similarweb
    Small Businesses
    Serpstat
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    No answers on this topic
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insequent Matrix (discontinued)Similarweb
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.3
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    6.8
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Insequent Matrix (discontinued)Similarweb
    Likelihood to Recommend
    Discontinued Products
    Absolutely, we recommend Matrix to every business to business partner or client we have. It has helped us crawl out of the dark ages and interface with a completely new audience of customers. We appreciate that they are always innovating so we get the best of the future pulled into the present.
    Incentivized
    Read full review
    Similarweb LTD
    Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Site that is mobile friendly
    • Website integrated into Google platform for ads.
    • SEO dashboard is easy to use.
    Incentivized
    Read full review
    Similarweb LTD
    • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
    • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
    • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Web design is very sophisticated and beyond my capabilities.
    Incentivized
    Read full review
    Similarweb LTD
    • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
    • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    Similarweb LTD
    I use it every single day and its essential to succeeding in my role
    Incentivized
    Read full review
    Usability
    Discontinued Products
    No answers on this topic
    Similarweb LTD
    Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    No answers on this topic
    Similarweb LTD
    Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    Similarweb LTD
    We liked it, things can always be better
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.
    Incentivized
    Read full review
    Similarweb LTD
    Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    No answers on this topic
    Similarweb LTD
    • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
    • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
    Incentivized
    Read full review
    ScreenShots

    Similarweb Screenshots

    Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.