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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly Marketing

    Score3.8 out of 10
    N/AInsightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.

    $99

    per month

    kvCORE

    Score7.1 out of 10
    N/AThe kvCORE platform is described by the vendor, Inside Real Estate in Draper, as a next-gen solution for modern brokerages and enterprises to run their entire business on one platform.N/A
    Pricing
    Insightly MarketingkvCORE
    Editions & Modules
    Plus
    $99 per month
    billed annually
    Professional
    $499 per month
    billed annually
    Enterprise
    $999 per month
    billed annually
    No answers on this topic
    Offerings
    Pricing Offerings
    Insightly MarketingkvCORE
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Insightly MarketingkvCORE
    Considered Both Products
    Unbounce
    No answer on this topic
    Inside Real Estate
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    56%
    Would buy again
    14 Answers
    Delivers good value for the price
    No answers on this topic
    58%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    No answers on this topic
    68%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    50%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    No answers on this topic
    54%
    Implementation went as expected
    13 Answers
    Features
    Insightly MarketingkvCORE
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Insightly Marketing and kvCORE
    Feature
    Insightly Marketing
    7.8
    2 Ratings
    1% above category average
    kvCORE
    -
    Ratings
    WYSIWYG email editor7.01 Ratings00 Ratings
    Dynamic content7.02 Ratings00 Ratings
    Ability to test dynamic content7.52 Ratings00 Ratings
    Landing pages7.52 Ratings00 Ratings
    A/B testing7.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings00 Ratings
    Email deliverability reporting7.01 Ratings00 Ratings
    List management9.02 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Insightly Marketing and kvCORE
    Feature
    Insightly Marketing
    9.5
    1 Ratings
    18% above category average
    kvCORE
    -
    Ratings
    Lead nurturing automation10.01 Ratings00 Ratings
    Lead scoring and grading9.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Insightly Marketing and kvCORE
    Feature
    Insightly Marketing
    9.0
    1 Ratings
    17% above category average
    kvCORE
    -
    Ratings
    Calendaring9.01 Ratings00 Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Insightly Marketing and kvCORE
    Feature
    Insightly Marketing
    8.5
    2 Ratings
    12% above category average
    kvCORE
    -
    Ratings
    Dashboards8.52 Ratings00 Ratings
    Standard reports9.02 Ratings00 Ratings
    Custom reports7.92 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Insightly Marketing and kvCORE
    Feature
    Insightly Marketing
    8.2
    2 Ratings
    7% above category average
    kvCORE
    -
    Ratings
    API8.02 Ratings00 Ratings
    Customizability8.52 Ratings00 Ratings
    Best Alternatives
    Insightly MarketingkvCORE
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insightly MarketingkvCORE
    Likelihood to Recommend
    1.0
    (3 ratings)
    1.9
    (25 ratings)
    Usability
    1.0
    (1 ratings)
    2.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    2.0
    (9 ratings)
    User Testimonials
    Insightly MarketingkvCORE
    Likelihood to Recommend
    Unbounce
    It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
    Incentivized
    Read full review
    Inside Real Estate
    I think if you have a very large brokerage and can afford to pay for a fully customized set up then it may be worthwhile. I would make sure you have a dedicated support team, not an account manager. In my opinion, the account managers are worthless and will not respond most of the time. We are on our second account manager in 9 months of using the system and cannot get in touch with him. In my experience, the account managers have no knowledge of how the system works or how anyone in real estate would want it to work. Obviously, I can only say this for the two managers we have had so far. I would steer clear of this system unless you want to spend a few thousand a month for a system that, I feel, will impede your business rather than improve it.
    Read full review
    Pros
    Unbounce
    • Manage Customer Data
    • Link Projects to People
    • Automate Follow-up Reminders
    • Track Emails
    • Create Reports
    • Create Lists
    Incentivized
    Read full review
    Inside Real Estate
    • Not one thing!
    • It sends unwanted canned responses to potential clients that you haven't approved. You must figure out how to use it to make them stop. This was day 1.
    • If you like to learn using many many different videos to learn a product, then this maybe for you.
    Read full review
    Cons
    Unbounce
    • In my opinion, Journeys have very limited trigger and response capabilities
    • Allowing HTML options for landing pages
    • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
    • List management - uploads, reducing duplicates, general hygine
    • UI - it’s very hard to know where to click or how to do something new, in my opinion.
    Incentivized
    Read full review
    Inside Real Estate
    • Their support is good, but wait times can be long. They want you to use their chat, but then when you ask your question, it can be a several hour wait time between responses. The people are nice and resolve your issue. But I think chat is for quick back and forth communication, not something with a long delay. Also, you can only really do it effectively on your computer, not on your phone.
    • It's proving very tough to track leads from campaigns we are running ourselves. If your website converts a lead, it really just gives you the website source, and even that only some of the time. It would be great to create custom sources and have kvCORE track that traffic and lead via some sort of UTM tag or URL parameter.
    • Some of the load times aren't great. When I load up my database, it takes a while to actually display. Also, when a lead is claimed in a pond, you have to refresh to be able to contact them. Then once you add a campaign, you have to refresh again to see the tasks that fire. This is a bit clunky.
    • The app is great, but there is still some limited functionality. It would be great to access and claim leads from a pond on the mobile app. Also if you could get push notifications when new leads are added. Our time to lead sucks, and that's because kvCORE doesn't alert you super quickly.
    Incentivized
    Read full review
    Usability
    Unbounce
    There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
    Incentivized
    Read full review
    Inside Real Estate
    It doesn't deserve a zero because you can access contacts and get reminders to contact them. In my experience, you can not use the system for proper communication with both prospects and their spouses.
    Read full review
    Support Rating
    Unbounce
    No answers on this topic
    Inside Real Estate
    I love kvCORE's support. Having the little chat feature in the bottom right of my screen the whole time I'm working takes away any stress or worry about using it. When I first started using it, I learned its features by clicking and trying things, and more than once I had to go into the chat support and ask how to undo or fix what I had done. I don't think I've ever waited more than 5 minutes to get a reply back and it being almost instant and right there on my screen allowed me to continue working and know immediately when my question had been answered.
    Incentivized
    Read full review
    Alternatives Considered
    Unbounce
    Easy to check the phases and notes while EP is more for the project [management].
    Incentivized
    Read full review
    Inside Real Estate
    Konversion and BoomTown are the only two I have used. Both have their things to recommend. Since I used Konversion, using kvCORE was simpler and I was able to upload my contacts seamlessly. This made adopting a new system easier and less likely to have a gap in contacting customers.
    Incentivized
    Read full review
    Return on Investment
    Unbounce
    • Saves Time
    • Increases Sales
    • Increases Customer Engagement
    Incentivized
    Read full review
    Inside Real Estate
    • Because I am an EXP agent, I receive kvCore for $50/month so I have a $1550/month positive over any non-EXP agent.
    • Great new lead follow up with automatic and realistic contact for a higher conversion rate that I couldn't do by myself.
    Incentivized
    Read full review
    ScreenShots

    Insightly Marketing Screenshots

    Product screenshotProduct screenshotProduct screenshot

    kvCORE Screenshots

    Screenshot of IDX websites for all agents - with behavioral intelligence & chat.Screenshot of Smart CRM bubbles up top priorities each day in 1 dashboard.Screenshot of Agents wake up to warm leads right on their phone.Screenshot of Mass Email + Text, Video Messaging, Power Dialer, Pond Accounts + MoreScreenshot of Drive listing exposure with seamless social media sharing.Screenshot of Tight transaction and business analytics integration.