TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly Marketing

    Score3.8 out of 10
    N/AInsightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.

    $99

    per month

    Retainly

    Score9.2 out of 10
    N/ARetainly is an automated engagement platform that helps businesses maximize customer retention. The app enables users to automate emails, web push notifications, and SMS messages to retain customers and drive lifetime value. Retention & LTV: Increasingly business leaders are expecting marketing and product teams to play a key role in the growth – and customer retention is the critical platform on which…

    $15

    per month per user

    Pricing
    Insightly MarketingRetainly
    Editions & Modules
    Plus
    $99 per month
    billed annually
    Professional
    $499 per month
    billed annually
    Enterprise
    $999 per month
    billed annually
    No answers on this topic
    Offerings
    Pricing Offerings
    Insightly MarketingRetainly
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Insightly MarketingRetainly
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Insightly Marketing and Retainly
    Feature
    Insightly Marketing
    7.8
    2 Ratings
    1% above category average
    Retainly
    8.3
    2 Ratings
    7% above category average
    WYSIWYG email editor7.01 Ratings8.82 Ratings
    Dynamic content7.02 Ratings9.22 Ratings
    Ability to test dynamic content7.52 Ratings9.22 Ratings
    Landing pages7.52 Ratings00 Ratings
    A/B testing7.01 Ratings7.72 Ratings
    Mobile optimization10.01 Ratings3.61 Ratings
    Email deliverability reporting7.01 Ratings9.22 Ratings
    List management9.02 Ratings9.22 Ratings
    Triggered drip sequences00 Ratings9.62 Ratings
    Lead Management
    Comparison of Lead Management features of Insightly Marketing and Retainly
    Feature
    Insightly Marketing
    9.5
    1 Ratings
    18% above category average
    Retainly
    9.1
    2 Ratings
    14% above category average
    Lead nurturing automation10.01 Ratings9.62 Ratings
    Lead scoring and grading9.01 Ratings9.11 Ratings
    Data quality management00 Ratings8.21 Ratings
    Automated sales alerts and tasks00 Ratings9.62 Ratings
    Campaign Management
    Comparison of Campaign Management features of Insightly Marketing and Retainly
    Feature
    Insightly Marketing
    9.0
    1 Ratings
    17% above category average
    Retainly
    -
    Ratings
    Calendaring9.01 Ratings00 Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Insightly Marketing and Retainly
    Feature
    Insightly Marketing
    8.5
    2 Ratings
    12% above category average
    Retainly
    9.0
    2 Ratings
    18% above category average
    Dashboards8.52 Ratings8.52 Ratings
    Standard reports9.02 Ratings9.22 Ratings
    Custom reports7.92 Ratings9.22 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Insightly Marketing and Retainly
    Feature
    Insightly Marketing
    8.2
    2 Ratings
    7% above category average
    Retainly
    8.5
    2 Ratings
    11% above category average
    API8.02 Ratings9.62 Ratings
    Customizability8.52 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings9.62 Ratings
    Integration with Salesforce.com00 Ratings6.41 Ratings
    Best Alternatives
    Insightly MarketingRetainly
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insightly MarketingRetainly
    Likelihood to Recommend
    1.0
    (3 ratings)
    9.2
    (2 ratings)
    Usability
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Insightly MarketingRetainly
    Likelihood to Recommend
    Unbounce
    It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
    Incentivized
    Read full review
    Retainly
    Retainly allowed me to take customer engagement to the next level. I felt an advantage of its low-code functionality, user-friendliness, intuitive automation, and pre-built integrations with a range of other marketing tools. I saw a noticeable difference in my marketing performance and customer retention results after almost 2 months of usage. As a marketer, I managed to automate heavy manual effort to run marketing my campaigns.
    Read full review
    Pros
    Unbounce
    • Manage Customer Data
    • Link Projects to People
    • Automate Follow-up Reminders
    • Track Emails
    • Create Reports
    • Create Lists
    Incentivized
    Read full review
    Retainly
    • Segments creation
    • Workflow creation
    • Workspace creation
    Read full review
    Cons
    Unbounce
    • In my opinion, Journeys have very limited trigger and response capabilities
    • Allowing HTML options for landing pages
    • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
    • List management - uploads, reducing duplicates, general hygine
    • UI - it’s very hard to know where to click or how to do something new, in my opinion.
    Incentivized
    Read full review
    Retainly
    • Analytics can be improved
    Read full review
    Usability
    Unbounce
    There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
    Incentivized
    Read full review
    Retainly
    No answers on this topic
    Alternatives Considered
    Unbounce
    Easy to check the phases and notes while EP is more for the project [management].
    Incentivized
    Read full review
    Retainly
    Retainly has a unique and better workflow creation process.
    Read full review
    Return on Investment
    Unbounce
    • Saves Time
    • Increases Sales
    • Increases Customer Engagement
    Incentivized
    Read full review
    Retainly
    • Set - up automated workflow sequences across the customer journey
    • Less manual intervention to manage campaign
    • 15 % Reduce of drop-offs in the customer experience
    Read full review
    ScreenShots

    Insightly Marketing Screenshots

    Product screenshotProduct screenshotProduct screenshot

    Retainly Screenshots

    Screenshot of Here you can access your project overview and other important project-wide information.Screenshot of Create simple and extended dynamic Segments.Screenshot of Create new and manage existing workspaces.Screenshot of Connect Retainlys' and 3d party integrations.Screenshot of Access and create automated workflows, review workflow analytics.