Insightly Marketing vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly Marketing
Score 3.8 out of 10
N/A
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
billed annually
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
Insightly MarketingThryv
Editions & Modules
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
No answers on this topic
Offerings
Pricing Offerings
Insightly MarketingThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Insightly MarketingThryv
Considered Both Products
Insightly Marketing
Chose Insightly Marketing
I believe it gives you 1/3rd of the functionality for the same cost. We’re moving off Insightly next month.
Chose Insightly Marketing
Easy to check the phases and notes while EP is more for the project [management].
Chose Insightly Marketing
We chose Insightly over other CRM platforms such as Salesforce because it was very user friendly and easy to customize for our needs. Insightly is very comprehensive and has lots of options, but it wasn't as overwhelming like Salesforce and some of the other more robust CRM …
Thryv
Chose Thryv
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Chose Thryv
I realized Thryv could help me BUILD a customer list and that is what it will really make my website work. I am counting on Thryv to help me get to where I am going which is a money-making plus-size clothing website by using all of its features. Thryv is not a quick fix it is …
Chose Thryv
Thryv is much more robust in what it can do. It is so robust that I learn something new it can do, or it offers almost every day. There are things that the others I tried did that Thryv does not, and things that the others do better, but when push comes to shove I went with the …
Chose Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.

Chose Thryv
Thryv was more user-friendly and cost-effective for the services it provides.
Features
Insightly MarketingThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Insightly Marketing
7.8
Ratings
2% above category average
Thryv
9.2
Ratings
25% above category average
WYSIWYG email editor7.00 Ratings00 Ratings
Dynamic content7.00 Ratings8.90 Ratings
Ability to test dynamic content7.50 Ratings9.10 Ratings
Landing pages7.50 Ratings10.00 Ratings
A/B testing7.00 Ratings00 Ratings
Mobile optimization10.00 Ratings8.80 Ratings
Email deliverability reporting7.00 Ratings9.10 Ratings
List management9.00 Ratings8.90 Ratings
Triggered drip sequences00 Ratings9.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Insightly Marketing
9.5
Ratings
20% above category average
Thryv
8.1
Ratings
23% above category average
Lead nurturing automation10.00 Ratings8.70 Ratings
Lead scoring and grading9.00 Ratings00 Ratings
Data quality management00 Ratings8.60 Ratings
Automated sales alerts and tasks00 Ratings7.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Insightly Marketing
9.0
Ratings
20% above category average
Thryv
9.0
Ratings
19% above category average
Calendaring9.00 Ratings9.00 Ratings
Event/webinar marketing9.00 Ratings9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Insightly Marketing
8.5
Ratings
15% above category average
Thryv
6.6
Ratings
1% above category average
Dashboards8.50 Ratings9.10 Ratings
Standard reports9.00 Ratings8.60 Ratings
Custom reports7.90 Ratings2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Insightly Marketing
8.2
Ratings
9% above category average
Thryv
8.3
Ratings
43% above category average
API8.00 Ratings7.90 Ratings
Customizability8.50 Ratings8.10 Ratings
Role-based workflow & approvals00 Ratings8.90 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Insightly Marketing
-
Ratings
Thryv
6.7
Ratings
2% above category average
Social sharing and campaigns00 Ratings9.40 Ratings
Social profile integration00 Ratings4.00 Ratings
Best Alternatives
Insightly MarketingThryv
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Insightly MarketingThryv
Likelihood to Recommend
1.0
(0 ratings)
9.5
(0 ratings)
Usability
1.0
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Insightly MarketingThryv
Likelihood to Recommend
Insightly works wonderfully for teams who need to share customer data easily and also share and track information. It's great for sales teams as it allows information to flow between multiple team members. Insightly allows you to just scratch the surface by acting as a CRM database, or you can go more in depth and track leads, opportunities, projects, and more. It is also well suited for individuals who have a large customer base and just need to keep track of customer data in an organized fashion.
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Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
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Pros
  • Custom workflows
  • Easy to search and find
  • Good interface
Read full review
  • Allows me to send unlimited socail media posts and emails.
  • Allows me to collect information on customer.
  • Allows me to have all my customers info in one safe place.
  • Creates posts for my social media 12 times a month.
  • Keeps my webite up to date and helps me with updates.
  • Has the most amazing customer service via chat and phone.
Read full review
Cons
  • Integrate better with Outlook
  • Integrate with Campaign Monitor
  • Integrate with ProCore
  • Integrate with Building Connected
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  • I await the day that Thryv can integrate with Xero.
  • Google Messages integration would be handy.
  • There have been less than a handful of days where the site crashes and I have to reload it several times to get it to work properly.
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Usability
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
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It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
No answers on this topic
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
Easy to check the phases and notes while EP is more for the project [management].
Read full review
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Read full review
Return on Investment
  • Doubled the time it takes to execute any marketing campaign, in my opinion- we build in “Insightly management” into project plans
  • Reduced confidence in data, given it is often wrong, I've found.
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  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Insightly Marketing Screenshots

Screenshot of Screenshot of Screenshot of

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments