Inspectlet vs. KickFire

Small organization with limited resource can really make use of [Inspectlet]. Its really user friendly and don't need much expertise or training to use and you can have the entire department using it the very next day its implemented. But if its a large company, you might be better off with other session replay tools.

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For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this

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• Inspectlet does analysis of sessions really well. We were able to view our funnel and view sessions that completed and dropped-off at various points. Setting up the funnel and doing the analysis was very easy.
• I thought Inspectlet was very easy to integrate. During the integration, I was able to send metadata that allowed for increased flexibility during analysis. I loved that Inspectlet integrated with Segment.io.
• I thought the tool's pricing was positioned well for the features it offered.

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• De-anonymizes website activity at the account (company) level.
• Identifies net new target accounts.
• Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
• Gives great daily insight on watchlists you've set up.
• Delivers every possible de-anonymized visit with little filtering for accuracy.
• More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
• Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.

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• Be more consistent on recording the sessions
• Create an approved chrome extension that can be used to link session replay ids we gather in our Analytics tool like Adobe to the actual Inspectlet tool
• Lots of times main dashboard doesn't load. Make the tool more bug free.

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• Some outdated information and your credits will be used
• Credit package sizes are not very customizable
• A tad pricy comapred to simillar prospecting tools I've seen

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We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

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It was designed for people who are business users, not tech users.

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We've never had any outages in the 7+ years using the system.

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The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

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They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

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The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

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Don't hesitate to contact VisiStat support. They are extremely helpful.

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I tried out several session recording tools. The things that really stood out to me about Inspectlet were the interface and integration. Inspectlet was easiest for me to integrate and start sending custom metadata. I also liked that you could set up Inspectlet to capture every session automatically. Finally, I really enjoyed Inspectlet's funnel reporting feature. It sped up useful analysis tremendously because most of the sessions we were interested in corresponded to funnel interaction.

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I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

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We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

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• There is no dollar figure to put as an ROI but the value this tool provides is much much more than the investment.
• To be able to know the site from users perspective is the best ROI anyone can expect

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• Faster lead conversion
• Less time on LinkedIn trying to figure out DM (decision maker)
• Increased employee efficiency

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info