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Intellimize vs. Forma, now part of Snapchat

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intellimize

    Score6 out of 10
    N/AIntellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.N/A

    Forma, now part of Snapchat

    Score8 out of 10
    N/AForma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat.N/A
    Pricing
    IntellimizeForma, now part of Snapchat
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    IntellimizeForma, now part of Snapchat
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    IntellimizeForma, now part of Snapchat
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Dynamic Yield
    Score8.9 out of 10
    Dynamic Yield
    Score8.9 out of 10
    Enterprises
    Dynamic Yield
    Score8.9 out of 10
    Dynamic Yield
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IntellimizeForma, now part of Snapchat
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    User Testimonials
    IntellimizeForma, now part of Snapchat
    Likelihood to Recommend
    Intellimize
    Intellimize has done a great job of targeting our highest trafficked pages. For a demand generation organization it helps provide a lot value for places like the homepage or various high value funnels. Where Intellimize falls short is where we have a specific technology stack that often causes issues for us being able to run tests at scale because some experiments break or fail to run. Please do yourself a favor and evaluate this tool with your development team before purchasing. Single Page Applications do have re-rendering issues given some experiments which lead to run-time issues that need to be heavily QA'd before launch. For teams that are ecommerce or have a typical technology stack (e.g. wordpress and static pages), then Intellimize will probably work without any issues.
    Incentivized
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    Snap, Inc. (Snapchat for Business)
    Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.
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    Pros
    Intellimize
    • CSM and Engineering resources are available with Intellimize and allows us to spend more time thinking about new ideas to implement.
    • AI/Machine Learning allows winning personalizations to continually run or switch between variants for users that may convert better based on firmographic data
    • The CSM is a wonderful collaborator and acts as a liaison between Intellimize's engineering team. With their help, I am able to better refine my own testing roadmap.
    Incentivized
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    Snap, Inc. (Snapchat for Business)
    • Keep customers on my site for longer
    • Easy to try and expand, they use my existing product photos
    • Free unless you want a special design
    • Good support
    Read full review
    Cons
    Intellimize
    • No WYSIWIG Editor
    • Limited to only 5 tests a week
    • QA of larger tests that require heavier engineering effort can often run longer than a week and can block the already limited number of tests you can run
    Incentivized
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    Snap, Inc. (Snapchat for Business)
    • Takes a couple days to add products. Would be better if it were instant.
    • Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.
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    Alternatives Considered
    Intellimize
    Intellimize is a league above products like VWO and Google Optimize. Simply having the support from an external engineering team gives your web team the freedom and bandwidth to do more. The level of support for Google Optimize is entirely limited, especially if you're using the free version of that product, and I am skeptical of paying Google for the paid version of it since the largest value of the paid version of Optimize, is to simply run more tests. VWO has amazing heatmap and reporting, but severely lacks any Machine Learning or firmographic data. While their support is exceptional, it's not the same as having a dedicated CSM to help plan a roadmap. It's also helpful to note that VWO, Google Optimize, and Intellimize have issues with single page applications. Static websites are likely to run entirely fine without issue.
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well
    Read full review
    Return on Investment
    Intellimize
    • Increased revenue
    • Helped us build out many tests that had the impact of many years of learnings
    • Contributed to more MQLs influenced
    Incentivized
    Read full review
    Snap, Inc. (Snapchat for Business)
    • Very big impact on session time
    • Helps with getting store visitors. But I use the virtual fitting room in marketing
    • Any new business is good since it's free
    Read full review
    ScreenShots

    Forma, now part of Snapchat Screenshots

    Screenshot of Forma-enabled product pageScreenshot of Customer can choose from a diverse set of models, or upload their own photo - without leaving merchant's websiteScreenshot of Forma's admin dashboard to add tryon-enabled prodcuts, or to turn on or off any individual productScreenshot of Free and 1min to onboard! 5-star reviews on Shopify