Intellimize vs. Forma, now part of Snapchat

Intellimize has done a great job of targeting our highest trafficked pages. For a demand generation organization it helps provide a lot value for places like the homepage or various high value funnels. Where Intellimize falls short is where we have a specific technology stack that often causes issues for us being able to run tests at scale because some experiments break or fail to run. Please do yourself a favor and evaluate this tool with your development team before purchasing. Single Page Applications do have re-rendering issues given some experiments which lead to run-time issues that need to be heavily QA'd before launch. For teams that are ecommerce or have a typical technology stack (e.g. wordpress and static pages), then Intellimize will probably work without any issues.

Incentivized

Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.

• CSM and Engineering resources are available with Intellimize and allows us to spend more time thinking about new ideas to implement.
• AI/Machine Learning allows winning personalizations to continually run or switch between variants for users that may convert better based on firmographic data
• The CSM is a wonderful collaborator and acts as a liaison between Intellimize's engineering team. With their help, I am able to better refine my own testing roadmap.

Incentivized

• Keep customers on my site for longer
• Easy to try and expand, they use my existing product photos
• Free unless you want a special design
• Good support

• No WYSIWIG Editor
• Limited to only 5 tests a week
• QA of larger tests that require heavier engineering effort can often run longer than a week and can block the already limited number of tests you can run

Incentivized

• Takes a couple days to add products. Would be better if it were instant.
• Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.

Intellimize is a league above products like VWO and Google Optimize. Simply having the support from an external engineering team gives your web team the freedom and bandwidth to do more. The level of support for Google Optimize is entirely limited, especially if you're using the free version of that product, and I am skeptical of paying Google for the paid version of it since the largest value of the paid version of Optimize, is to simply run more tests. VWO has amazing heatmap and reporting, but severely lacks any Machine Learning or firmographic data. While their support is exceptional, it's not the same as having a dedicated CSM to help plan a roadmap. It's also helpful to note that VWO, Google Optimize, and Intellimize have issues with single page applications. Static websites are likely to run entirely fine without issue.

Incentivized

We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well

• Increased revenue
• Helped us build out many tests that had the impact of many years of learnings
• Contributed to more MQLs influenced

Incentivized

• Very big impact on session time
• Helps with getting store visitors. But I use the virtual fitting room in marketing
• Any new business is good since it's free