TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ipsos Synthesio

    Score8.8 out of 10
    N/ASynthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.

    $1,200

    per month

    MavSocial

    Score9 out of 10
    Small Businesses (1-50 employees)
    MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…

    $78

    per month

    Pricing
    Ipsos SynthesioMavSocial
    Editions & Modules
    Synthesio
    $1,200.00
    per month
    Pro
    $78
    per month
    Business
    $199
    per month
    Enterprise
    $499
    per month
    Offerings
    Pricing Offerings
    Ipsos SynthesioMavSocial
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    Ipsos SynthesioMavSocial
    Publishing
    Comparison of Publishing features of Ipsos Synthesio and MavSocial
    Feature
    Ipsos Synthesio
    -
    Ratings
    MavSocial
    9.0
    2 Ratings
    10% above category average
    Content planning and scheduling00 Ratings9.52 Ratings
    Audience targeting00 Ratings9.01 Ratings
    Content optimization00 Ratings9.01 Ratings
    Workflow management00 Ratings8.52 Ratings
    Marketing
    Comparison of Marketing features of Ipsos Synthesio and MavSocial
    Feature
    Ipsos Synthesio
    -
    Ratings
    MavSocial
    9.0
    1 Ratings
    15% above category average
    Paid media management00 Ratings9.01 Ratings
    Campaigns and promotions00 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Ipsos Synthesio and MavSocial
    Feature
    Ipsos Synthesio
    -
    Ratings
    MavSocial
    9.6
    2 Ratings
    14% above category average
    Twitter00 Ratings9.52 Ratings
    Facebook00 Ratings10.02 Ratings
    LinkedIn00 Ratings10.02 Ratings
    Instagram00 Ratings9.52 Ratings
    YouTube00 Ratings9.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Ipsos Synthesio and MavSocial
    Feature
    Ipsos Synthesio
    -
    Ratings
    MavSocial
    7.5
    2 Ratings
    3% below category average
    Campaign success analytics00 Ratings7.02 Ratings
    Real-time tracking00 Ratings8.02 Ratings
    Account management
    Comparison of Account management features of Ipsos Synthesio and MavSocial
    Feature
    Ipsos Synthesio
    -
    Ratings
    MavSocial
    9.0
    2 Ratings
    13% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings8.01 Ratings
    Best Alternatives
    Ipsos SynthesioMavSocial
    Small Businesses
    Mention
    Score8 out of 10
    Sendible
    Score7.1 out of 10
    Medium-sized Companies
    Mention
    Score8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Social Suite by Reputation.com
    Score9.4 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ipsos SynthesioMavSocial
    Likelihood to Recommend
    9.0
    (6 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Ipsos SynthesioMavSocial
    Likelihood to Recommend
    Ipsos
    It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
    Incentivized
    Read full review
    MavSocial
    MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
    Incentivized
    Read full review
    Pros
    Ipsos
    • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
    • Synthesio has an excellent support team. They are always available to answer any questions we have.
    Incentivized
    Read full review
    MavSocial
    • Social Media Posting & Management
    • Campaign Separation
    • Provides Insightful Analytics
    Incentivized
    Read full review
    Cons
    Ipsos
    • I’d love better graphics when I pull reports.
    • The sentiment data is still inaccurate.
    • We are unable to weed out all mentions of the arena associated with the bank.
    Incentivized
    Read full review
    MavSocial
    • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
    Incentivized
    Read full review
    Likelihood to Renew
    Ipsos
    Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
    Read full review
    MavSocial
    No answers on this topic
    Support Rating
    Ipsos
    Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
    Read full review
    MavSocial
    No answers on this topic
    Alternatives Considered
    Ipsos
    I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
    Incentivized
    Read full review
    MavSocial
    I went with Mavsocial due to cost and the ability to scale the tool.
    Incentivized
    Read full review
    Return on Investment
    Ipsos
    • It has helped us understanding the on going topics on our social page quite well.
    • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
    • Employees feel really happy with the tool because it lets them do the work fast and securely.
    Incentivized
    Read full review
    MavSocial
    • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
    • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
    Incentivized
    Read full review
    ScreenShots

    MavSocial Screenshots

    Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar