Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.
A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.
Customers are large, particularly French, brands.
$1,200
per month
PLANOLY
Score7.5 out of 10
N/A
PLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
$16
per month
Pricing
Ipsos Synthesio
PLANOLY
Editions & Modules
Synthesio
$1,200.00
per month
Social Planner Starter
$16
per month up to 1 user
Creator Pro
$20
per month
Social Planner Growth
$28
per month up to 3 users
Social Planner Pro
$43
per month up to 6 users
Creator Pro Plus
$54
per month
Offerings
Pricing Offerings
Ipsos Synthesio
PLANOLY
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
ā
Discount offered for annual billing.
More Pricing Information
Features
Ipsos Synthesio
PLANOLY
Listening/monitoring
Comparison of Listening/monitoring features of Ipsos Synthesio and PLANOLY
Feature
Ipsos Synthesio
-
Ratings
PLANOLY
10.0
1 Ratings
27% above category average
Boolean keyword searches
00 Ratings
10.01 Ratings
Sentiment analysis
00 Ratings
10.01 Ratings
Broad channel coverage
00 Ratings
10.01 Ratings
Publishing
Comparison of Publishing features of Ipsos Synthesio and PLANOLY
Feature
Ipsos Synthesio
-
Ratings
PLANOLY
10.0
2 Ratings
20% above category average
Content planning and scheduling
00 Ratings
10.02 Ratings
Audience targeting
00 Ratings
10.01 Ratings
Content optimization
00 Ratings
10.01 Ratings
Workflow management
00 Ratings
10.01 Ratings
Engagement
Comparison of Engagement features of Ipsos Synthesio and PLANOLY
Feature
Ipsos Synthesio
-
Ratings
PLANOLY
8.0
2 Ratings
2% below category average
Automated routing and prioritization
00 Ratings
10.01 Ratings
Customer interaction histories
00 Ratings
7.12 Ratings
Bulk actions
00 Ratings
7.12 Ratings
Marketing
Comparison of Marketing features of Ipsos Synthesio and PLANOLY
Feature
Ipsos Synthesio
-
Ratings
PLANOLY
8.0
2 Ratings
3% above category average
Lead generation
00 Ratings
7.01 Ratings
Content marketing
00 Ratings
7.12 Ratings
Paid media management
00 Ratings
10.01 Ratings
Campaigns and promotions
00 Ratings
8.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Ipsos Synthesio and PLANOLY
Feature
Ipsos Synthesio
-
Ratings
PLANOLY
10.0
2 Ratings
18% above category average
Twitter
00 Ratings
10.01 Ratings
Facebook
00 Ratings
10.02 Ratings
LinkedIn
00 Ratings
10.01 Ratings
Instagram
00 Ratings
10.02 Ratings
Pinterest
00 Ratings
10.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Ipsos Synthesio and PLANOLY
Feature
Ipsos Synthesio
-
Ratings
PLANOLY
8.0
2 Ratings
3% above category average
Campaign success analytics
00 Ratings
8.02 Ratings
Real-time tracking
00 Ratings
8.02 Ratings
Account management
Comparison of Account management features of Ipsos Synthesio and PLANOLY
Feature
Ipsos Synthesio
-
Ratings
PLANOLY
9.0
2 Ratings
13% above category average
Role-based user permissions & privileges
00 Ratings
10.01 Ratings
Mobile access
00 Ratings
8.02 Ratings
Best Alternatives
Ipsos Synthesio
PLANOLY
Small Businesses
Mention
Score8 out of 10
Sendible
Score7.2 out of 10
Medium-sized Companies
Mention
Score8 out of 10
Emplifi
Score8.9 out of 10
Enterprises
Social Suite by Reputation.com
Score9.4 out of 10
Salesforce Marketing Cloud Social Studio (discontinued)
It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
Synthesio has an excellent support team. They are always available to answer any questions we have.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info