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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ipsos Synthesio

    Score8.8 out of 10
    N/ASynthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.

    $1,200

    per month

    PLANOLY

    Score7.5 out of 10
    N/APLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.

    $16

    per month

    Pricing
    Ipsos SynthesioPLANOLY
    Editions & Modules
    Synthesio
    $1,200.00
    per month
    Social Planner Starter
    $16
    per month up to 1 user
    Creator Pro
    $20
    per month
    Social Planner Growth
    $28
    per month up to 3 users
    Social Planner Pro
    $43
    per month up to 6 users
    Creator Pro Plus
    $54
    per month
    Offerings
    Pricing Offerings
    Ipsos SynthesioPLANOLY
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount offered for annual billing.
    More Pricing Information
    Features
    Ipsos SynthesioPLANOLY
    Listening/monitoring
    Comparison of Listening/monitoring features of Ipsos Synthesio and PLANOLY
    Feature
    Ipsos Synthesio
    -
    Ratings
    PLANOLY
    10.0
    1 Ratings
    27% above category average
    Boolean keyword searches00 Ratings10.01 Ratings
    Sentiment analysis00 Ratings10.01 Ratings
    Broad channel coverage00 Ratings10.01 Ratings
    Publishing
    Comparison of Publishing features of Ipsos Synthesio and PLANOLY
    Feature
    Ipsos Synthesio
    -
    Ratings
    PLANOLY
    10.0
    2 Ratings
    20% above category average
    Content planning and scheduling00 Ratings10.02 Ratings
    Audience targeting00 Ratings10.01 Ratings
    Content optimization00 Ratings10.01 Ratings
    Workflow management00 Ratings10.01 Ratings
    Engagement
    Comparison of Engagement features of Ipsos Synthesio and PLANOLY
    Feature
    Ipsos Synthesio
    -
    Ratings
    PLANOLY
    8.0
    2 Ratings
    2% below category average
    Automated routing and prioritization00 Ratings10.01 Ratings
    Customer interaction histories00 Ratings7.12 Ratings
    Bulk actions00 Ratings7.12 Ratings
    Marketing
    Comparison of Marketing features of Ipsos Synthesio and PLANOLY
    Feature
    Ipsos Synthesio
    -
    Ratings
    PLANOLY
    8.0
    2 Ratings
    3% above category average
    Lead generation00 Ratings7.01 Ratings
    Content marketing00 Ratings7.12 Ratings
    Paid media management00 Ratings10.01 Ratings
    Campaigns and promotions00 Ratings8.02 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Ipsos Synthesio and PLANOLY
    Feature
    Ipsos Synthesio
    -
    Ratings
    PLANOLY
    10.0
    2 Ratings
    18% above category average
    Twitter00 Ratings10.01 Ratings
    Facebook00 Ratings10.02 Ratings
    LinkedIn00 Ratings10.01 Ratings
    Instagram00 Ratings10.02 Ratings
    Pinterest00 Ratings10.02 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Ipsos Synthesio and PLANOLY
    Feature
    Ipsos Synthesio
    -
    Ratings
    PLANOLY
    8.0
    2 Ratings
    3% above category average
    Campaign success analytics00 Ratings8.02 Ratings
    Real-time tracking00 Ratings8.02 Ratings
    Account management
    Comparison of Account management features of Ipsos Synthesio and PLANOLY
    Feature
    Ipsos Synthesio
    -
    Ratings
    PLANOLY
    9.0
    2 Ratings
    13% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings8.02 Ratings
    Best Alternatives
    Ipsos SynthesioPLANOLY
    Small Businesses
    Mention
    Score8 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Mention
    Score8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Social Suite by Reputation.com
    Score9.4 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ipsos SynthesioPLANOLY
    Likelihood to Recommend
    9.0
    (6 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Ipsos SynthesioPLANOLY
    Likelihood to Recommend
    Ipsos
    It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
    Incentivized
    Read full review
    PLANOLY
    Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
    Incentivized
    Read full review
    Pros
    Ipsos
    • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
    • Synthesio has an excellent support team. They are always available to answer any questions we have.
    Incentivized
    Read full review
    PLANOLY
    • Grid view
    • AI Caption generator
    • Auto post feature
    Incentivized
    Read full review
    Cons
    Ipsos
    • I’d love better graphics when I pull reports.
    • The sentiment data is still inaccurate.
    • We are unable to weed out all mentions of the arena associated with the bank.
    Incentivized
    Read full review
    PLANOLY
    • overall not very many points I would add for improvement
    Incentivized
    Read full review
    Likelihood to Renew
    Ipsos
    Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
    Read full review
    PLANOLY
    No answers on this topic
    Usability
    Ipsos
    No answers on this topic
    PLANOLY
    PLANOLY is super easy to use. We just need to connect our Instagram account and start working in just a few clicks
    Incentivized
    Read full review
    Support Rating
    Ipsos
    Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
    Read full review
    PLANOLY
    The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
    Incentivized
    Read full review
    Alternatives Considered
    Ipsos
    I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
    Incentivized
    Read full review
    PLANOLY
    I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
    Incentivized
    Read full review
    Return on Investment
    Ipsos
    • It has helped us understanding the on going topics on our social page quite well.
    • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
    • Employees feel really happy with the tool because it lets them do the work fast and securely.
    Incentivized
    Read full review
    PLANOLY
    • It allowed us to engage with potential customers for clients in an easy way
    • Our follower count went up by a steady 100 followers per week
    • Our numbers for viewers on videos and IG Lives doubled
    Incentivized
    Read full review
    ScreenShots