ironSource vs. Liftoff

Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.

Incentivized

I think for mainstream ecommerce, the sites are super quick to spin up, easy to use, and fit the bill for most asks. The challenge can be when you need something more customized. I think they have the ability to basically do anything you need but they don't necessarily have the bandwidth to get it all done when you need it.

Incentivized

• Dedicated account manager to keep things running smoothly and provide feedback weekly
• Great reach of publishers
• Large verity of ad formats

• Continual site/system improvements
• Ease of Use
• Ability to spin up stores quickly

Incentivized

• Not enough anti-fraud controls
• Not enough inventory on small countries
• CPMs are quite expensive

• Data Uploads could be easier
• Customer service is strong but they have been inundated lately which means responses are sometimes slow
• Custom deployments take a while again because they are so behind

Incentivized

ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.

Incentivized

They are very similar actually. What I like about Liftoff though is that we don't have to use 3rd party applications to do what we need which can add up super quickly. If we are in need of customer service, the staff is knowledgeable about everything since the functions are native functions.

Incentivized

• It help us scale some apps.
• Sometimes it doesn't deliver at the set targets.

Incentivized

• Less double data entry thanks to the uploads
• Easier to use interface allows our staff to just work on the job rather than trying to figure out how to work on the job
• Allows us to scale more easily instead of relying on a one-person developer team

Incentivized