ironSource vs. Vungle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ironSource
Score 8.2 out of 10
N/A
ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.N/A
Vungle
Score 8.0 out of 10
N/A
Vungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.N/A
Pricing
ironSourceVungle
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ironSourceVungle
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
ironSourceVungle
Top Pros
Top Cons
Best Alternatives
ironSourceVungle
Small Businesses
Google AdMob
Google AdMob
Score 8.6 out of 10
Google AdMob
Google AdMob
Score 8.6 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Yahoo Native
Yahoo Native
Score 6.8 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ironSourceVungle
Likelihood to Recommend
8.3
(4 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
ironSourceVungle
Likelihood to Recommend
ironSource
Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.
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Vungle
Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
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Pros
ironSource
  • Dedicated account manager to keep things running smoothly and provide feedback weekly
  • Great reach of publishers
  • Large verity of ad formats
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Vungle
  • You can work on a CPI basis on the network level.
  • Strong in the US. A lot of inventory there.
  • SSP integration very fast and good technical team.
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Cons
ironSource
  • Not enough anti-fraud controls
  • Not enough inventory on small countries
  • CPMs are quite expensive
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Vungle
  • Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
  • Slow to respond to product questions.
  • Not enough scale on APAC GEOS.
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Usability
ironSource
No answers on this topic
Vungle
I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
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Support Rating
ironSource
No answers on this topic
Vungle
Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
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Alternatives Considered
ironSource
ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.
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Vungle
Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
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Return on Investment
ironSource
  • It help us scale some apps.
  • Sometimes it doesn't deliver at the set targets.
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Vungle
  • We have gotten good CPAs, but we have had to bid high CPMs.
  • They were reluctant to do a rebate deal, which is something standard once you hit a certain volume of spend, which worsened ROI.
  • No buy sides fees, which is a big plus for profitability.
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ScreenShots