Likelihood to Recommend iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.
Read full review As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.
Read full review Pros Keyword alerts notifications. Competitors analysis. Website monitoring. Read full review Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it. With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords. Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time. Read full review Cons Keyword database is limited compared to other tools Limited (though streamlined) feature set Less agency-friendly than other tools. Read full review Would be nice if the connect feature was domain swappable A better way to save and import queries would be nice Having some writing tool integrations would be nice Read full review Support Rating The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
Read full review Alternatives Considered iSpionage is nowhere near
Semrush (and to a lesser extent
SpyFu ) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.
Read full review MarketMuse is more cost-effective than
BrightEdge and does more for writers and editors that are strictly focused on content. It keeps people in one system after their first draft. Writers and editors do not need to go into multiple tools to look things up manually, saving valuable time. This enables them to produce more content more quickly.
Read full review Return on Investment It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage Read full review Competitor research and keyword research has enabled us to determine the best content to improve our SEO. Improving the brand of our agency on search engines has enabled us to reach more buyers. Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers. Read full review ScreenShots