Iterable vs. Nuance Digital Engagement Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iterable
Score 8.6 out of 10
N/A
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).N/A
Nuance Digital Engagement Platform
Score 4.0 out of 10
N/A
The Nuance Digital Engagement Platform is a customer engagement platform featuring customer targeting, omni-channel customer interaction management, and an integration framework for apps and platforms used for contact (e.g. live chat), with automation and workforce management features (agent monitoring, coaching) as well. It is based on the TouchCommerce Conversation Platform acquired with TouchCommerce in 2016.N/A
Pricing
IterableNuance Digital Engagement Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
IterableNuance Digital Engagement Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
IterableNuance Digital Engagement Platform
Top Pros
Top Cons
Features
IterableNuance Digital Engagement Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Iterable
8.0
58 Ratings
3% above category average
Nuance Digital Engagement Platform
-
Ratings
WYSIWYG email editor7.951 Ratings00 Ratings
Dynamic content8.453 Ratings00 Ratings
Ability to test dynamic content6.453 Ratings00 Ratings
A/B testing8.556 Ratings00 Ratings
Mobile optimization7.951 Ratings00 Ratings
Email deliverability reporting6.956 Ratings00 Ratings
List management9.257 Ratings00 Ratings
Triggered drip sequences8.851 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Iterable
7.3
57 Ratings
3% below category average
Nuance Digital Engagement Platform
-
Ratings
Dashboards7.957 Ratings00 Ratings
Standard reports7.757 Ratings00 Ratings
Custom reports6.550 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Iterable
7.0
55 Ratings
8% below category average
Nuance Digital Engagement Platform
-
Ratings
API8.051 Ratings00 Ratings
Role-based workflow & approvals6.646 Ratings00 Ratings
Customizability6.549 Ratings00 Ratings
Best Alternatives
IterableNuance Digital Engagement Platform
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Conversica
Conversica
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IterableNuance Digital Engagement Platform
Likelihood to Recommend
8.8
(59 ratings)
-
(0 ratings)
Likelihood to Renew
9.3
(2 ratings)
-
(0 ratings)
Usability
9.1
(2 ratings)
-
(0 ratings)
Availability
8.9
(3 ratings)
-
(0 ratings)
Performance
8.5
(3 ratings)
-
(0 ratings)
Support Rating
9.1
(3 ratings)
-
(0 ratings)
Product Scalability
9.3
(3 ratings)
-
(0 ratings)
User Testimonials
IterableNuance Digital Engagement Platform
Likelihood to Recommend
Iterable
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
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Nuance
No answers on this topic
Pros
Iterable
  • It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
  • Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
  • The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
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Nuance
No answers on this topic
Cons
Iterable
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
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Nuance
No answers on this topic
Likelihood to Renew
Iterable
Extremely easy to use, deeply integrated into our infrastructure
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Nuance
No answers on this topic
Usability
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
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Nuance
No answers on this topic
Reliability and Availability
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Nuance
No answers on this topic
Performance
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Nuance
No answers on this topic
Support Rating
Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Nuance
No answers on this topic
Alternatives Considered
Iterable
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
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Nuance
No answers on this topic
Scalability
Iterable
We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
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Nuance
No answers on this topic
Return on Investment
Iterable
  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
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Nuance
No answers on this topic
ScreenShots

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms