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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iterable

    Score8.2 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A

    Thryv

    Score8.7 out of 10
    Small Businesses (1-50 employees)
    Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
    Pricing
    IterableThryv
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    IterableThryv
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Features
    IterableThryv
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Iterable and Thryv
    Feature
    Iterable
    8.1
    119 Ratings
    5% above category average
    Thryv
    9.2
    8 Ratings
    23% above category average
    WYSIWYG email editor8.9106 Ratings00 Ratings
    Dynamic content8.7113 Ratings8.97 Ratings
    Ability to test dynamic content8.5111 Ratings9.17 Ratings
    A/B testing8.5115 Ratings00 Ratings
    Mobile optimization7.9110 Ratings8.88 Ratings
    Email deliverability reporting6.9115 Ratings9.17 Ratings
    List management7.1115 Ratings8.96 Ratings
    Triggered drip sequences8.0102 Ratings9.73 Ratings
    Landing pages00 Ratings10.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Iterable and Thryv
    Feature
    Iterable
    5.7
    116 Ratings
    26% below category average
    Thryv
    6.6
    7 Ratings
    5% below category average
    Dashboards6.2116 Ratings9.17 Ratings
    Standard reports5.6114 Ratings8.67 Ratings
    Custom reports5.4105 Ratings2.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Iterable and Thryv
    Feature
    Iterable
    7.0
    113 Ratings
    7% below category average
    Thryv
    8.3
    6 Ratings
    44% above category average
    API7.9102 Ratings7.93 Ratings
    Role-based workflow & approvals8.196 Ratings8.92 Ratings
    Customizability7.5103 Ratings8.15 Ratings
    Integration with Microsoft Dynamics CRM4.75 Ratings00 Ratings
    Third-party software integrations7.120 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Iterable and Thryv
    Feature
    Iterable
    -
    Ratings
    Thryv
    8.1
    7 Ratings
    19% above category average
    Lead nurturing automation00 Ratings8.76 Ratings
    Data quality management00 Ratings8.66 Ratings
    Automated sales alerts and tasks00 Ratings7.16 Ratings
    Campaign Management
    Comparison of Campaign Management features of Iterable and Thryv
    Feature
    Iterable
    -
    Ratings
    Thryv
    9.0
    5 Ratings
    19% above category average
    Calendaring00 Ratings9.05 Ratings
    Event/webinar marketing00 Ratings9.04 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Iterable and Thryv
    Feature
    Iterable
    -
    Ratings
    Thryv
    6.7
    8 Ratings
    4% below category average
    Social sharing and campaigns00 Ratings9.48 Ratings
    Social profile integration00 Ratings4.01 Ratings
    Best Alternatives
    IterableThryv
    Small Businesses
    Vbout
    Score9.9 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IterableThryv
    Likelihood to Recommend
    8.6
    (120 ratings)
    9.5
    (8 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    9.1
    (3 ratings)
    9.0
    (2 ratings)
    Availability
    8.2
    (4 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (4 ratings)
    10.0
    (4 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    IterableThryv
    Likelihood to Recommend
    Iterable
    - Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
    Incentivized
    Read full review
    Thryv
    What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
    Incentivized
    Read full review
    Pros
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
    Read full review
    Thryv
    • Customer service is FANTASTIC!
    • Put regularly used and needed tasks under one umbrella.
    • Makes it easy to schedule and post to Social Media
    Incentivized
    Read full review
    Cons
    Iterable
    • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
    • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
    Incentivized
    Read full review
    Thryv
    • Offer an automated rewards program for my customer based on their spending and their referrals.
    • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
    • Maybe providing apps.
    Incentivized
    Read full review
    Likelihood to Renew
    Iterable
    Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
    Incentivized
    Read full review
    Thryv
    No answers on this topic
    Usability
    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
    Read full review
    Thryv
    It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
    Incentivized
    Read full review
    Reliability and Availability
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
    Read full review
    Thryv
    No answers on this topic
    Performance
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
    Read full review
    Thryv
    No answers on this topic
    Support Rating
    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
    Read full review
    Thryv
    Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
    Incentivized
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    Alternatives Considered
    Iterable
    My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
    Incentivized
    Read full review
    Thryv
    Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
    Read full review
    Scalability
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
    Read full review
    Thryv
    No answers on this topic
    Return on Investment
    Iterable
    • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
    Incentivized
    Read full review
    Thryv
    • Increased Social Media Presence has kept us in touch with clients
    • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
    Incentivized
    Read full review
    ScreenShots

    Thryv Screenshots

    Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments