JENTIS vs. TransUnion TruAudience

It is a good solution for everyone who needs to collect data in a gdpr comliant environment. Beside this JENTIS is a good solution to collect higher quality data, that can be used for marketing. There are other solutions out there, but at least some of them require a in house development team. So JENTIS is a good way to get tracking data issues sorted.

Incentivized

Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.

• Solid system, without outages
• helps to get better data

Incentivized

• Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
• Creating the firing conditions for a tag.
• Adding users to different groups with limited or full admin permissions.
• If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.

Incentivized

• support more tracking pixels
• quicker developments

Incentivized

• Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
• Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).

Incentivized

Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business

JENTIS is a startup and there are things to improve, but the company releases improvements on a regular base. So it is much better than it was a year ago. Now it’s quite easy to use for someone with a tech background. There are also some JENTIS partners who are able to support us

Incentivized

Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.

Incentivized

JENTIS provides helpful account managers. We always got quick and good help from them. No issues at all regarding support. Everything is good in our opinion.

Incentivized

Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that

Incentivized

Our organization is based in Austria and so is JENTIS which is a great benefit for us. This helps us when we have some strategic questions regarding tracking and data quality. Google Tag Manager is a bit easier to use but you need to get everything done by yourself or external agencies. Legal situation regarding US based companies is also not clear, in my opinion.

Incentivized

Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does

• higher efficiency in marketing
• data enrichment provides new opportunities
• reduces legal risks

Incentivized

• Wonderful for ensuring we meet our logistical and record-keeping requirements
• Negative at being the best at quality-of-life options, like specific muting
• Great at allowing a casual work environment in having chats for memes, pets, etc.