Kantar Media vs. Netpeak Spider

For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

[Netpeak] Spider is a great service for:

• Checking and monitoring big websites or e-commerce projects for technical errors on regular basis
• Creating custom formulas for calculation of internal page ranks and building a tree view with this information
• Get reports that include metrics for every page (performance, inbound and outbound links, indexing status)
• Create reports that include all metrics from external SEO services like Serpstat or Similarweb for every single page of your website

It's very useful software for SEO or marketing agencies that have a lot of projects to work with, but might be overkill for small projects and companies.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Agility
• User interface
• ROI from improved Paid media Performance

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Crawling data and metrics from every webpage on website (page structure, titles, meta tags, Google GTM & Analytics presence)
• Building tree with calculation of internal page ranks
• Get a report with different technical errors (404 errors, broken links, duplicated content, )
• Performance report. Check out your page load time, server response time, extract metrics from Google Page Speed Insights
• Checkout different metrics from external services like Serpstat, Similarweb (page ranks, keywords, traffic, etc.) for single page

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Help and support agents
• Timely updates at times, not on par with others'
• Lack of intuitive recommendations feature / insights manager

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• You can buy a subscription only for month or more, you can't pay for 1-2 projects
• No version for MacOS
• It's only desktop software, online version is not available

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We choose Netpeak Spider because: 1. Can buy a monthly subscription and have unlimited number of websites to check. 2. Price. It's affordable, especially when you have not only one project. 3. Frequent updates. With every update functionality is expanding (latest update for example brought a lot of new integrations). 4. Quality of reports. They are very detailed and have everything we needed for our work.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Increased ROI 10x compared to previous solution in first two years
• Improved market share of partner brand ahead of expectation
• Opened up confidence of branching out into new markets internationally

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Get a full report with common technical errors on websites without manual QA testing
• Speed up work of SEO specialist, can automatically calculate tree with internal page ranks
• It's all-in-one tool and you don't need to buy another services to get all this info

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info