TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kantar Media

    Score8 out of 10
    N/AKantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies.N/A

    Swoop

    Score8 out of 10
    N/ASwoop is a search engine marketing solution with platforms for advertisers, publishers, and users.N/A
    Pricing
    Kantar MediaSwoop
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Kantar MediaSwoop
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Kantar MediaSwoop
    Small Businesses
    No answers on this topic
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    No answers on this topic
    WordStream
    Score6.9 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Kantar MediaSwoop
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Kantar MediaSwoop
    Likelihood to Recommend
    Kantar
    For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice
    Incentivized
    Read full review
    Swoop
    Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
    Incentivized
    Read full review
    Pros
    Kantar
    • Agility
    • User interface
    • ROI from improved Paid media Performance
    Incentivized
    Read full review
    Swoop
    • Large inventory to acquire impressions and clicks
    • Engagement results indicate strong audience interest
    • Managed service very helpful and engaging for better performance
    Incentivized
    Read full review
    Cons
    Kantar
    • Help and support agents
    • Timely updates at times, not on par with others'
    • Lack of intuitive recommendations feature / insights manager
    Incentivized
    Read full review
    Swoop
    • Would like to have visibility of revenue performing sites and targeting
    • 1st party integration with doubleclick would simplify implementation
    • Have more refined targeting specific to audiences
    Incentivized
    Read full review
    Alternatives Considered
    Kantar
    It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well
    Incentivized
    Read full review
    Swoop
    Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
    Incentivized
    Read full review
    Return on Investment
    Kantar
    • Increased ROI 10x compared to previous solution in first two years
    • Improved market share of partner brand ahead of expectation
    • Opened up confidence of branching out into new markets internationally
    Incentivized
    Read full review
    Swoop
    • Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
    • Form complete conversion goal for a separate tactic was not met and was too high
    • Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
    Incentivized
    Read full review
    ScreenShots