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Kantar Research Services vs. Wonderlic Select

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kantar Research Services

    Score8 out of 10
    N/AKantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A

    Wonderlic Select

    Score9 out of 10
    N/AThe Wonderlic Select hiring assessments provide job-specific insights into a candidate's fit for a role. Using Wonderlic's multi-measure assessment approach gives HR teams the most accurate prediction of whether their candidate can do the job, wants to do the job, and how they'll do it. This approach aims to give greater insights into performance and retention.N/A
    Pricing
    Kantar Research ServicesWonderlic Select
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Kantar Research ServicesWonderlic Select
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
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    Kantar Research ServicesWonderlic Select
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    Enterprises
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    User Ratings
    Kantar Research ServicesWonderlic Select
    Likelihood to Recommend
    7.6
    (3 ratings)
    10.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (3 ratings)
    User Testimonials
    Kantar Research ServicesWonderlic Select
    Likelihood to Recommend
    Kantar
    Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
    Incentivized
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    Wonderlic
    As I described, [WonScore Pre-Employment Testing (formerly Wonderlic Employee & Customer Surveys)] is very useful in screening candidates for smarts, motivation, and personality quirks. Wouldn't interview candidate without it now
    Incentivized
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    Pros
    Kantar
    • There studies provide brand insights in the most particular way.
    • They also help in media planning & measuring their effectiveness.
    • Helps in building brands.
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    Wonderlic
    • Easy to administer
    • Valid, reliable results - Backed by rigorous science
    • Great "bang for the buck" - lots of good information in one place!
    Incentivized
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    Cons
    Kantar
    • The platform can be confusing to navigate at times; UX could be simplified.
    • Ability to utilize more competitive datasets would be helpful.
    • Sometimes takes a while to return data and build out full insights.
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    Wonderlic
    • A cold beer tap
    • A turkey pot pie
    • A little red wagon
    • In all seriousness, after trying in earnest, I can't think of anything
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    Usability
    Kantar
    No answers on this topic
    Wonderlic
    Extremely easy to use. I maintain a candidate spreadsheet for backup and entering a new candidate takes only a minute or less. System notifies me when candidate completes assessment as well as when a candidate scores strongly. Seamlessly integrated into my existing candidate procurement method.
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    Support Rating
    Kantar
    No answers on this topic
    Wonderlic
    I really never had to use support - maybe only a few times in more than 5 years. Any interaction I had was positive, solutions were immediate, responses were well crafted and easy to follow. The software really is fairly intuitive. Any issues that came up were easy to resolve in a quick, easy, pleasant conversation!
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    Alternatives Considered
    Kantar
    Easy to use, better pricing, deeper understanding.
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    Wonderlic
    I have used Personnel Survey & Research Group tool (PSR), DISC, and Predictive Index (PI). None of them offer the balance of accuracy, valuable insights, and speed to results. The DISC system seems to be a simulation of the Predictive Index. The PI is the closest tool I have used to the value of WonScore. However, the WonScore Pre-Employment Testing gives a MUCH more valuable set of insights.
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    Return on Investment
    Kantar
    • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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    Wonderlic
    • Gives us a much better understanding of a candidate's future performance by understanding where they are today.
    Incentivized
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