Kantar Research Services vs. Wynter

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

Wynter is ideal when you are doing "high-pressure" message testing where live traffic with A/B audiences isn't effective. Similarly, it's a great way to gather prospective customer data when you don't have access to a customer base for your questions or the cost of sourcing them yourself would be too high.

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• Targeted survey groups of our exact ICP
• Easy to digest survey results
• Various feedback types to drill down on useful data

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

• In my opinion, doesn't have a deep pool of respondents for all titles, but growing
• I think the website look could be modernized
• In my experience, customizing questions sometimes a little tricky, but works

Incentivized

Every customer support professional I have interacted with at Wynter is helpful, responsive, and well-informed on the product and where they can help. They go above and beyond!

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

I'm not aware of other products that provide the same speed/options as Wynter.

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized

• Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
• Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.