Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
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If you need to spice up your presentations but don't have the money/budget/team for full video production or animation, this software is for you. In skilled hands it can also look as good if not better than productions that would cost 5-6x more, including turnaround time. I think the basics of video still apply here, you want to have a story, a narrative, some storyboarding and an idea of where you want to go, but the tools this software provides will help you achieve that (and edit it later) quickly and efficiently
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Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's fast and customizable! You can import your own vector graphics and PNGs to utilize or take advantage of their huge library of resources, from graphics to icons and sound
You don't have to have a background in animation or graphics (though it doesn't hurt) to utilize the program, really expanding who in your company can take advantage of it
The support and resource documentation is amazing. From multiple series of videos to text-based help and I believe if i remember correctly even emails when I first signed up, it's hard to feel frustrated or lost with how to start with all the support available
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
System performance is somewhat slow.
Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Some of the vector rendering for imported pieces could still use work, I've discovered a workaround for adding a stroke to images to help smooth the edge but this can be tiring
The PNG rendering often seems to be under a super heavy compression and can pixellate even higher-res images that are brought in. I utilize almost exclusively custom created graphics to use in this program so seeing that fixed would be great
It would be nice if there was a super-basic audio editor in the program, even something that didn't do much but let you edit the start and end of clips
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Every video or graphics program has its own purposes, VideoScribe is very specifically for taking images, moving them around with nice visual transitions and having something come together quickly. I've also used it to animate infographics in far less than half the time it would have taken me in Premiere. It definitely has serious limits in the type of animation you can do, which is important to be aware of, but if that works within the framework and scope of your budget, then it's incredible.
Remember - the only limits to how sophisticated you can make this look are how creative you are, to begin with. I did things with this program I don't think I'd seen in any of their samples, simply because I have a background in it all and had a new set of tools to play with.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Won over $300k+ in new biz by changing from an old PowerPoint deck to a short (4-5 min) video and reframing how we shared the information
Modified the same deck to be shown at annual conventions as a less "pitch" and more "informational" way of educating the audience, and never saw as many people visiting our booth for information. Likely could attribute additional new biz leads to this effort as well
Got to save a LOT of money in the time and production of the deck which was then able to be utilized instead on other things to make future decks better, like a new microphone and better monitors. Seriously I can't believe how inexpensive this program is
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
