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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kartra

    Score9.8 out of 10
    N/AKartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.

    $99

    per month

    MailerLite

    Score8.9 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…

    $12

    per month

    Pricing
    KartraMailerLite
    Editions & Modules
    Starter
    $99
    per month
    Growth
    $189
    per month
    Professional
    $429
    per month
    Free
    $0
    per month 2 users
    Comfort
    $12
    per month 3 users
    Power
    $25
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Offerings
    Pricing Offerings
    KartraMailerLite
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsSave $240 a year on an annual Starter subscription. Save $480 a year on an annual Growth subscription. Save $1440 a year on an annual Professional subscription.Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
    More Pricing Information
    Community Pulse
    KartraMailerLite
    Considered Both Products
    Genesis Digital
    No answer on this topic
    Mailerlite
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    79 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    78 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    71 Answers
    Features
    KartraMailerLite
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Kartra and MailerLite
    Feature
    Kartra
    9.0
    1 Ratings
    21% above category average
    MailerLite
    8.9
    88 Ratings
    10% above category average
    WYSIWYG email editor8.01 Ratings9.577 Ratings
    Dynamic content9.01 Ratings9.169 Ratings
    Ability to test dynamic content8.01 Ratings7.863 Ratings
    Landing pages10.01 Ratings8.666 Ratings
    Mobile optimization9.01 Ratings8.569 Ratings
    Email deliverability reporting9.01 Ratings9.377 Ratings
    List management9.01 Ratings9.376 Ratings
    Triggered drip sequences10.01 Ratings9.151 Ratings
    A/B testing00 Ratings8.854 Ratings
    Lead Management
    Comparison of Lead Management features of Kartra and MailerLite
    Feature
    Kartra
    8.5
    1 Ratings
    24% above category average
    MailerLite
    -
    Ratings
    Lead nurturing automation8.01 Ratings00 Ratings
    Data quality management9.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Kartra and MailerLite
    Feature
    Kartra
    8.0
    1 Ratings
    7% above category average
    MailerLite
    -
    Ratings
    Calendaring8.01 Ratings00 Ratings
    Event/webinar marketing8.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Kartra and MailerLite
    Feature
    Kartra
    7.0
    1 Ratings
    1% above category average
    MailerLite
    -
    Ratings
    Social profile integration7.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Kartra and MailerLite
    Feature
    Kartra
    9.0
    1 Ratings
    26% above category average
    MailerLite
    7.0
    76 Ratings
    8% below category average
    Dashboards9.01 Ratings6.01 Ratings
    Standard reports00 Ratings8.976 Ratings
    Custom reports00 Ratings6.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Kartra and MailerLite
    Feature
    Kartra
    10.0
    1 Ratings
    62% above category average
    MailerLite
    -
    Ratings
    Customizability10.01 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Kartra and MailerLite
    Feature
    Kartra
    -
    Ratings
    MailerLite
    9.5
    69 Ratings
    15% above category average
    Email Previews00 Ratings9.569 Ratings
    Best Alternatives
    KartraMailerLite
    Small Businesses
    HighLevel
    Score9.3 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    LocaliQ
    Score8.6 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KartraMailerLite
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.4
    (93 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    -
    (0 ratings)
    9.4
    (30 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (5 ratings)
    User Testimonials
    KartraMailerLite
    Likelihood to Recommend
    Genesis Digital
    Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out.
    Incentivized
    Read full review
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Pros
    Genesis Digital
    • Email Marketing
    • Sales Pages
    • CRM
    • Payment processor
    Incentivized
    Read full review
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Cons
    Genesis Digital
    • Training and onboarding
    • Customer Service
    • Initial set up
    Incentivized
    Read full review
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Likelihood to Renew
    Genesis Digital
    No answers on this topic
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Usability
    Genesis Digital
    No answers on this topic
    Mailerlite
    I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
    Read full review
    Support Rating
    Genesis Digital
    No answers on this topic
    Mailerlite
    Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
    Read full review
    Alternatives Considered
    Genesis Digital
    I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched.
    Incentivized
    Read full review
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Return on Investment
    Genesis Digital
    • Great return on investment because you are able to get rid of many of the other programs you may be using.
    • Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace.
    • The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria.
    Incentivized
    Read full review
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    ScreenShots

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations