Kayako vs. MailCampaigns

When it works, It's without a doubt a great help desk solution. It is perfect for our usage, and have rolled it out company-wide. It's great if you have multiple departments. We have it set up so most items come through a single desk that then hands out tickets to their proper department. There may be cheaper options for smaller organizations but for one that is as service-driven as ours, we really think Kayako is a great fit.

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It's particularly well-suited for e-commerce businesses looking to send targeted product recommendations based on browsing history and past purchases. However, it may be less appropriate for organizations requiring extensive design customization or those with simple, low-volume email needs. The software is HIPAA compliant and has a SOC 2 certification, which are both huge factors considering we work with sensitive customer data that as a company have to be compliant to do everything within the necessary regulations of data protection.

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• Gives a very good report on an individual level of what is being done for a customer or corporate issue.
• Easy to understand who has what, what the tickets are about, how long they have been opened and how many times the customer/employee have gone back and forth with each other.
• Nice dashboard view.

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• Advanced behavioral targeting based on real-time user interactions
• AI-powered subject line optimizer for improved open rates
• Dynamic content blocks that personalize email content at scale

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• Departments need a bit of work. Even though you can have multiple departments, the only changes that can be made are globally. If you want independent queues within the departments, you have to do a lot of work that can be very confusing.
• Survey system is not up to speed. Kayako really needs to add Net Promoter Score into their system. Also, if a staff user removes their name from an incident ticket, it removes them from the survey so you really can't even get a good estimate of how well your staff is in the eyes of the customer.
• Very difficult to implement when you already have a customer base. Setting them up in organizations is difficult. Also, the sign-up for new customers is quirky. If you send an email to Kayako, it will say you are not an authorized user, however, it will store your email address. If you try to send an email a second time, it will go through. This is one of many reasons why we decided to move from Kayako to Oracle Service Cloud.

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• Limited template customization options for complex designs
• Occasional lag in reporting dashboard updates
• Absence of a built-in image editor for quick graphic customization

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• We are grandfathered in on their old Software-assurance pricing and our continued use costs us only a few hundred dollars a year (excluding hosting expenses)
• Our team's processes are now heavily ingrained in the system
• We have not been shown a more compelling option that is more cost-effective while still offering all the features we've come to expect

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I did not come from an IT background and I picked this program up quickly

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In fact, we started seeing ROI on the MailCampaigns app in the first three months of using it. The time needed to setup and learn quickly paid off later when we started seeing better campaign performance and more revenue for our email marketing campaigns.

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They are really good, but it takes a while to get back, because of the large time difference to the Eastern US. However, they are very helpful.

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• We didn't have to use support too much, but when we did, they were able to assist us and help us make everything work.
• Mostly we used their Online KB and step by step instructions to get all of our issues resolved.

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Three years in we are about as happy with Kayako as we could be. We've had several employee's leave and on-boarding new hires was easier than it has ever been as things are uniform and consistent across the entire application.

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We were using Spiceworks for a few years before switching to Kayako but found that it wasn't as customizable or as user friendly for our customers. The SNMP scanning and inventory features with Spiceworks was nice but we needed more of a Help Desk that would allow us to scale our services to more companies.

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Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation

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• Tickets were definitely responded to faster once we implemented the audible alarm that would go off when new tickets came into the queue. This was possible because of the API.
• Since the system was email based we could set our monitoring software up to generate tickets automatically via email for customers when it found something out of the ordinary.

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• Increased email open rates by 25% through improved targeting
• Boosted conversion rates by 15% with personalized content
• Reduced unsubscribe rates by 30% due to more relevant messaging

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info