Kevel vs. WideOrbit

For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).

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I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.

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• More personable team that can address customizations needed to the product.
• Easy to use interface.
• Frequent product updates with notifications via email.
• Well documented API.

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• Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
• It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
• Very user friendly and efficient to use.
• The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.

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• User interface could be faster to load.

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• Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
• would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
• offer a monthly calendar of training opportunities like Nielsen offers

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.

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I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality

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Independently Invited by TrustRadius

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• Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info