KeywordSpy vs. RavenTools

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
KeywordSpy
Score 8.8 out of 10
N/A
N/AN/A
RavenTools
Score 7.6 out of 10
N/A
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…
$49
per month
Pricing
KeywordSpyRavenTools
Editions & Modules
No answers on this topic
Small Biz (2 users)
$49
per month
Start (4 users)
$109
per month
Grow (8 users)
$199
per month
Thrive (20 users)
$299
per month
Lead (40 users)
$479
per month
Offerings
Pricing Offerings
KeywordSpyRavenTools
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
KeywordSpyRavenTools
SEO
Comparison of SEO features of Product A and Product B
KeywordSpy
7.7
1 Ratings
0% above category average
RavenTools
8.4
12 Ratings
9% above category average
Keyword analysis9.01 Ratings10.011 Ratings
Backlink management5.01 Ratings7.012 Ratings
SERP ranking tracking9.01 Ratings10.012 Ratings
Page grader4.01 Ratings10.011 Ratings
Competitive analysis9.01 Ratings10.011 Ratings
Site audit / diagnostics9.01 Ratings10.012 Ratings
Task management9.01 Ratings8.08 Ratings
Site recommendations00 Ratings2.011 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
KeywordSpy
6.0
1 Ratings
23% below category average
RavenTools
10.0
10 Ratings
28% above category average
Local SEO9.01 Ratings10.08 Ratings
Social SEO3.01 Ratings10.010 Ratings
Mobile SEO3.01 Ratings10.08 Ratings
Global SEO9.01 Ratings10.08 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
KeywordSpy
8.0
1 Ratings
4% below category average
RavenTools
10.0
12 Ratings
18% above category average
Multi-domain support9.01 Ratings10.010 Ratings
Integration with web analytics tools7.01 Ratings10.012 Ratings
Best Alternatives
KeywordSpyRavenTools
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 9.5 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 9.5 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.1 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KeywordSpyRavenTools
Likelihood to Recommend
9.0
(1 ratings)
8.0
(26 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(16 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Availability
-
(0 ratings)
8.0
(2 ratings)
Support Rating
-
(0 ratings)
9.0
(4 ratings)
User Testimonials
KeywordSpyRavenTools
Likelihood to Recommend
KeywordSpy
KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.
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RavenTools
If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
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Pros
KeywordSpy
  • track and give details on specified Keyword
  • Determine competitors within a specified Keyword
  • Advise other keyword competitors may be targeting
  • provided competitive information regarding the targeted keyword e.g copies of an ad campaign
  • Allow very deep and granular keyword research and competitive research re the domains and targeted keyword
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RavenTools
  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
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Cons
KeywordSpy
  • Broaden its user access
  • Sometimes the results volume can be over whelming, maybe a summary tool could be provided?
Read full review
RavenTools
  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
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Likelihood to Renew
KeywordSpy
No answers on this topic
RavenTools
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
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Usability
KeywordSpy
No answers on this topic
RavenTools
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
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Support Rating
KeywordSpy
No answers on this topic
RavenTools
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
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Alternatives Considered
KeywordSpy
Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.
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RavenTools
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
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Return on Investment
KeywordSpy
  • Can get pricey because of its pricing model
  • Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
  • powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
  • Allows you to track keyword and domains and therefore a time saver
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RavenTools
  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
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ScreenShots