Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…
$49
per month
Pricing
RavenTools
Editions & Modules
Small Biz (2 users)
$49
per month
Start (4 users)
$109
per month
Grow (8 users)
$199
per month
Thrive (20 users)
$299
per month
Lead (40 users)
$479
per month
Offerings
Pricing Offerings
RavenTools
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
—
More Pricing Information
Community Pulse
RavenTools
Considered Both Products
RavenTools
Verified User
Chose RavenTools
RavenTools created a stronger platform that allowed us to really streamline our processes and keep our clients happy by providing monthly insights to the progress, successes, and advantages of our team creating marketing and executing efforts. My agency had been long-time fans …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Internet Marketing Director and Consultant in Marketing at Clicc Media Inc (Marketing and Advertising, 1-10 employees)
Chose RavenTools
I was with Web SEO tools for maybe a month before I cancelled and went over to RavenTools. I preferred RT immediately and five years later I am still using them. More cost-effective and their reporting tools were so much easier for my clients to understand - which to me was the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Web Content Manager in Marketing at Wonder Labs (Internet, 1-10 employees)
Chose RavenTools
Many of the other tools I've tried have all usually had a particular segment or function that really sets them apart in that area. Many of these other tools are more expensive overall as well. RavenTools, for my business and client needs, has consistently provided the broadest …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CEO (Chief Executive Officer) in Marketing at Dragonfly Digital Marketing (Marketing and Advertising, 1-10 employees)
Chose RavenTools
RavenTools is less expensive than other options such as Moz. While it doesn't offer the same degree of options as other tools, Raven can be a key component of any digital marketing campaign.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Media Coordinator in Marketing at LiDestri Food & Drink (Food & Beverages, 1001-5000 employees)
Chose RavenTools
As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose RavenTools
We use RavenTools because it is helpful to have the suite of products in one piece of software. In the past we used different software for social media management, another for site audits, a different one for backlink tracking and another one to monitor local search. Having all …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose RavenTools
RavenTools is a workable solution for companies with SEO needs but also needing to report on social activity and produce easy reporting. We initially bought it for SEO tracking but then needed to add Moz when RavenTools scrapped their ability to report on keyword rankings. Moz …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose RavenTools
We had selected RavenTools at the time because it was converting more sales. We had both Moz and RavenTools running. I went back to RavenTools once I started my own company in 2014, but after demoing out Moz and their current suite of tools, I was ready to make a jump. I think …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose RavenTools
I've never used any other product but I remember the reason we went with this product versus the other products we researched was because it offered a lot more tools for your money.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Internet Marketing Manager | SEO Specialist in Professional Services at Clicked Solutions (Marketing and Advertising, 1-10 employees)
Chose RavenTools
ActiveCollab was okay for task management, but it doesn't hold a candle to all of the funtionality built into RavenTools. I feel like RavenTools is THE must-have tool for people in my industry.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Public Relations & E-commerce Manager in Marketing at Action Target (Consumer Goods, 201-500 employees)
Chose RavenTools
We selected RavenTools because it appeared very broad and robust, but upon using it on a regular basis, we realized that it was mostly just a loose conglomerate of data pulled from various sources. It doesn't cross analyze and it doesn't allow for the same flexibility in the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose RavenTools
RavenTools, seoClarity, and BrightEdge are all ostensibly the same things—one-stop shops for SEO analysis of multiple domains. However, versus those other tools, RavenTools is a completely different beast. Its strength is in its reporting, which is modular and highly …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose RavenTools
I have used Majestic, Moz, and SEMrush for similar things and I like all these tools. I like majestic's interface best for competitive analysis and backlink exploration. I prefer some of Moz's tools to Raven, but Raven has the advantage of compiling data from all these …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
VP of Online Marketing in Information Technology at mriexinger@gmail.com (Marketing and Advertising, 11-50 employees)
Chose RavenTools
RavenTools is as solid as it comes when you're choosing a marketing application to suit a variety of needs. Since it is a web application it can be accessed anywhere, at anytime by the users you have in your account, just as long as they have internet access. A lot of choices …
Director of Online Marketing in Marketing at Extima Web Design (Marketing and Advertising, 11-50 employees)
Chose RavenTools
Conductor Searchlight - Heinous. The tool doesn't function well, not as responsive as RavenTools and other SEO suites I've used and it's far too expensive. Most people probably buy into it because they are fooled by the price thinking that they will get a tool that's worth that …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Media Intern in Marketing at Proove Accountable Media (Marketing and Advertising, 11-50 employees)
Chose RavenTools
Now in my current company, where we do not use RavenTools, the reporting process is very long and extensive. Our entry-level employees have to build out the reports themselves in excel rather than using a program and spending more time on insights.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Account Director in Marketing at DataSite Colocation (Marketing and Advertising, 11-50 employees)
Chose RavenTools
Having used RavenTools in two different positions the ease of use, ability to pull in PPC information and the flexibility to add information either via text, images or HTML set it apart from a lot of the other tools out there. It also was easy to set up, add, remove clients and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Web Developer & Search Consultant in Marketing at Convergent Digital Marketing (Online Media, 1-10 employees)
Chose RavenTools
Well to be honest, we hadn't tried other solutions before RavenTools. Until we started with them we were doing all of our work the old fashioned way, pouring through code for on-site SEO problems and kicking out reports and/or screenshots of charts from other services depending …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Search Engine Marketing Manager in Marketing at Merrick Towle (Marketing and Advertising, 11-50 employees)
Chose RavenTools
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us …
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
No answers on this topic
Happy with the feature set
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
Implementation went as expected
No answers on this topic
Features
RavenTools
SEO
Comparison of SEO features of RavenTools
Feature
RavenTools
8.4
12 Ratings
9% above category average
Keyword analysis
10.011 Ratings
Backlink management
7.012 Ratings
SERP ranking tracking
10.012 Ratings
Page grader
10.011 Ratings
Competitive analysis
10.011 Ratings
Site audit / diagnostics
10.012 Ratings
Site recommendations
2.011 Ratings
Task management
8.08 Ratings
SEO Channels
Comparison of SEO Channels features of RavenTools
Feature
RavenTools
10.0
10 Ratings
27% above category average
Local SEO
10.08 Ratings
Social SEO
10.010 Ratings
Mobile SEO
10.08 Ratings
Global SEO
10.08 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of RavenTools
If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
