What users are saying about
52 Ratings
52 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

RavenTools

I've used every other major platform available, and a number of unknown startups. Raven has its warts, but I don't think a review of alternatives is worth your time. There is no selection process: set up Raven.
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Feature Rating Comparison

SEO

RavenTools
6.9
Keyword analysis
RavenTools
7.0
Backlink management
RavenTools
5.7
SERP ranking tracking
RavenTools
5.7
Page grader
RavenTools
7.1
Competitive analysis
RavenTools
8.0
Site audit / diagnostics
RavenTools
7.2
Site recommendations
RavenTools
6.6
Task management
RavenTools
8.0

SEO Channels

RavenTools
6.3
Local SEO
RavenTools
7.0
Social SEO
RavenTools
6.0
Mobile SEO
RavenTools
5.1
Global SEO
RavenTools
7.1

SEO Platform & Account Management

RavenTools
8.4
Multi-domain support
RavenTools
8.8
Integration with web analytics tools
RavenTools
8.0

Pros

RavenTools

  • The interface is simple and user-friendly.
  • The reports are intuitive and easy to create.
  • Summary screens make quick-views each morning a breeze.
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Cons

RavenTools

  • The reports are very amateurish. The graphs are too big and the size can't be changed. Even with the customization they offer (adding your logo) the reports are too basic looking to present to clients. They are also all in black and white, which is a huge issue for us. They're just not impressive enough to show clients.
  • The keyword ranking system is difficult to understand because they use a different method than some other search ranking monitoring services that are on the market. They aren't very good at explaining the discrepancies between their software and their competitors'.
  • Customizing the reports is too time consuming.
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Likelihood to Renew

RavenTools

RavenTools 9.0
Based on 16 answers
I switched companies and now use Moz. I think I'd recommend Moz over Raven given the chance.
Brian Cox profile photo

Usability

RavenTools

RavenTools 7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall profile photo

Support

RavenTools

RavenTools 9.0
Based on 1 answer
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall profile photo

Alternatives Considered

RavenTools

RavenTools is a workable solution for companies with SEO needs but also needing to report on social activity and produce easy reporting. We initially bought it for SEO tracking but then needed to add Moz when RavenTools scrapped their ability to report on keyword rankings. Moz is probably better as a pure SEO tool. Their functionality is much deeper, and their blog is a great resource for SEO and marketing advice
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Return on Investment

RavenTools

  • More targeted outreach. which has saved us a considerable amount of time.
  • Better insights into where to focus our efforts in regards to keyword and landing page optimization.
  • Increased overall efficiency of internal traffic team.
Brian Cox profile photo

Pricing Details

RavenTools

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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