TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    KeywordSpy

    Score9 out of 10
    N/AN/AN/A

    Trustpilot

    Score6.8 out of 10
    N/ATrustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).

    $259

    per month per domain

    Pricing
    KeywordSpyTrustpilot
    Editions & Modules
    No answers on this topic
    Plus
    $259
    per month per domain
    Premium
    $629
    per month per domain
    Advanced
    $1,059
    per month per domain
    Enterprise
    Contact for pricing
    Offerings
    Pricing Offerings
    KeywordSpyTrustpilot
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    KeywordSpyTrustpilot
    Considered Both Products
    KeywordSpy
    No answer on this topic
    Trustpilot
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    50%
    Would buy again
    4 Answers
    Delivers good value for the price
    No answers on this topic
    43%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    KeywordSpyTrustpilot
    SEO
    Comparison of SEO features of KeywordSpy and Trustpilot
    Feature
    KeywordSpy
    7.7
    1 Ratings
    0% above category average
    Trustpilot
    -
    Ratings
    Keyword analysis9.01 Ratings00 Ratings
    Backlink management5.01 Ratings00 Ratings
    SERP ranking tracking9.01 Ratings00 Ratings
    Page grader4.01 Ratings00 Ratings
    Competitive analysis9.01 Ratings00 Ratings
    Site audit / diagnostics9.01 Ratings00 Ratings
    Task management9.01 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of KeywordSpy and Trustpilot
    Feature
    KeywordSpy
    6.0
    1 Ratings
    23% below category average
    Trustpilot
    -
    Ratings
    Local SEO9.01 Ratings00 Ratings
    Social SEO3.01 Ratings00 Ratings
    Mobile SEO3.01 Ratings00 Ratings
    Global SEO9.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of KeywordSpy and Trustpilot
    Feature
    KeywordSpy
    8.0
    1 Ratings
    5% below category average
    Trustpilot
    -
    Ratings
    Multi-domain support9.01 Ratings00 Ratings
    Integration with web analytics tools7.01 Ratings00 Ratings
    Best Alternatives
    KeywordSpyTrustpilot
    Small Businesses
    Serpstat
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    PowerReviews
    Score7.8 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Bazaarvoice
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeywordSpyTrustpilot
    Likelihood to Recommend
    9.0
    (1 ratings)
    4.9
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    8.7
    (4 ratings)
    User Testimonials
    KeywordSpyTrustpilot
    Likelihood to Recommend
    KeywordSpy
    KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.
    Incentivized
    Read full review
    Trustpilot
    Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.
    Read full review
    Pros
    KeywordSpy
    • track and give details on specified Keyword
    • Determine competitors within a specified Keyword
    • Advise other keyword competitors may be targeting
    • provided competitive information regarding the targeted keyword e.g copies of an ad campaign
    • Allow very deep and granular keyword research and competitive research re the domains and targeted keyword
    Incentivized
    Read full review
    Trustpilot
    • Completing the review for the customer is a simple process which enables us to receive more feedback.
    • The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
    • The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.
    Incentivized
    Read full review
    Cons
    KeywordSpy
    • Broaden its user access
    • Sometimes the results volume can be over whelming, maybe a summary tool could be provided?
    Incentivized
    Read full review
    Trustpilot
    • Allow you to highlight sections of the review and respond
    • Stop reviews from unverified purchasers
    • Searching for a review can sometimes be hit or miss
    Incentivized
    Read full review
    Likelihood to Renew
    KeywordSpy
    No answers on this topic
    Trustpilot
    It's expensive and customer service is not the best.
    Incentivized
    Read full review
    Usability
    KeywordSpy
    No answers on this topic
    Trustpilot
    Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!
    Incentivized
    Read full review
    Support Rating
    KeywordSpy
    No answers on this topic
    Trustpilot
    I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.
    Incentivized
    Read full review
    Alternatives Considered
    KeywordSpy
    Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.
    Incentivized
    Read full review
    Trustpilot
    Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.
    Incentivized
    Read full review
    Return on Investment
    KeywordSpy
    • Can get pricey because of its pricing model
    • Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
    • powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
    • Allows you to track keyword and domains and therefore a time saver
    Incentivized
    Read full review
    Trustpilot
    • Helps us to determine what our customers care about.
    • We have been able to modify our marketing points based on what customers seemed confused about or the aspects of our business that they appreciate.
    Incentivized
    Read full review
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