KickFire vs. Petrel E&P

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this

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Petrel is an extremely powerful tool and for geological 3D modeling is the go-to tool, it's Sequential Indicator Simulations, Object-Based modeling or multiple point statistics modeling workflows are top notches and I highly advise its use. I wouldn't recommend using it for seismic interpretation based on seismic attributes since it can be a little bit limited in this aspect.

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• De-anonymizes website activity at the account (company) level.
• Identifies net new target accounts.
• Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
• Gives great daily insight on watchlists you've set up.
• Delivers every possible de-anonymized visit with little filtering for accuracy.
• More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
• Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.

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• Petrel handles multiple coordinate systems better than competitors.
• The object tree organization in Petrel is intuitive and user-friendly.
• Easy to handle data across multiple UTM zones by allowing geodesic coordinates.

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• Some outdated information and your credits will be used
• Credit package sizes are not very customizable
• A tad pricy comapred to simillar prospecting tools I've seen

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• Petrel is extremely expensive, working with it in a small company is almost impossible. This shouldn't be an issue for a large company or for a big university with a large budget for investigation.
• Since it has so many functions it can be overwhelming once you begin using it, so I highly recommend to pay for a Schlumberger instructor.
• The seismic attributes could be improved since they are not entirely accurate.

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We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

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It was designed for people who are business users, not tech users.

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We've never had any outages in the 7+ years using the system.

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The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

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They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

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The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

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Don't hesitate to contact VisiStat support. They are extremely helpful.

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I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

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I use Petrel and competitor products for different functions. If I didn't have Petrel, it would be a lot more difficult to work with my aerially extensive dataset and manipulate my data with geographic coordinates.

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We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

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• Faster lead conversion
• Less time on LinkedIn trying to figure out DM (decision maker)
• Increased employee efficiency

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• Working at the University of Oklahoma the investment is well paid since geoscientist are formed with the best tool available.
• Keeping in mind that the software is really expensive, for the product to have an economic positive impact the project's revenue has to be large.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info