KickFire vs. WhoisXML API IP Geolocation API

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this

Incentivized

On our end, we've mostly used IP Geolocation API for cybersecurity purposes. A particular scenario that comes to mind is when suspicious IP addresses make it to our site from locations we wouldn't expect. In this context, the API integrated into our existing infosec solutions helps us spot those IP addresses so we can decide how to sort them. Also, say that one of our employees receive a phishing email or one that contains a possible malware file. We can use IP Geolocation API to enrich what we know about a sender and add the related IP address to our blocklist if necessary.

• De-anonymizes website activity at the account (company) level.
• Identifies net new target accounts.
• Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
• Gives great daily insight on watchlists you've set up.
• Delivers every possible de-anonymized visit with little filtering for accuracy.
• More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
• Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.

Incentivized

• Aside from identifying the physical location of an IP address owner, the API also provides users with its Internet service provider and connection type. That is handy information if website owners wish to customize their site loading to match the connection speed of the majority of their visitors.
• It doesn’t matter whether website visitors use an IPv4 or IPv6 address in that the API works for both spaces. The records in the API’s database are also updated weekly, so users always get the latest results.

• Some outdated information and your credits will be used
• Credit package sizes are not very customizable
• A tad pricy comapred to simillar prospecting tools I've seen

Incentivized

• Like most, if not all, IP geolocation services, it does not provide very accurate information down to the street level address. But since we do most of our business transactions online, that doesn’t pose much of a problem for us.

We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

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It was designed for people who are business users, not tech users.

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We've never had any outages in the 7+ years using the system.

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The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

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They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

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We had a few questions regarding API set up when we started using IP Geolocation API so we reached out to the support team and they promptly helped us out. We have not experienced any glitch with the product and the data sent to us has always been reliable so far.

The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

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Don't hesitate to contact VisiStat support. They are extremely helpful.

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I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

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We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

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• Faster lead conversion
• Less time on LinkedIn trying to figure out DM (decision maker)
• Increased employee efficiency

Incentivized

• Early detection of malicious IP addresses that could result in a data breach.
• Faster investigation of malicious IP addresses.