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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    React (React.js)

    Score9.2 out of 10
    N/AReact or React.js is a JavaScript library for building user interfaces. React enables users to create interactive UIs.

    $0

    Pricing
    KlaviyoReact (React.js)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlaviyoReact (React.js)
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Community Pulse
    KlaviyoReact (React.js)
    Considered Both Products
    Klaviyo
    No answer on this topic
    Open Source
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    115 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    107 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    117 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    104 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    105 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    KlaviyoReact (React.js)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and React (React.js)
    Feature
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    React (React.js)
    -
    Ratings
    WYSIWYG email editor8.4120 Ratings00 Ratings
    Dynamic content8.2126 Ratings00 Ratings
    Ability to test dynamic content7.6118 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing8.3120 Ratings00 Ratings
    Mobile optimization8.6129 Ratings00 Ratings
    Email deliverability reporting8.7132 Ratings00 Ratings
    List management8.6132 Ratings00 Ratings
    Triggered drip sequences8.8118 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and React (React.js)
    Feature
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    React (React.js)
    -
    Ratings
    Lead nurturing automation8.298 Ratings00 Ratings
    Lead scoring and grading7.150 Ratings00 Ratings
    Data quality management7.860 Ratings00 Ratings
    Automated sales alerts and tasks7.253 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and React (React.js)
    Feature
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    React (React.js)
    -
    Ratings
    Calendaring8.247 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and React (React.js)
    Feature
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    React (React.js)
    -
    Ratings
    Dashboards8.1129 Ratings00 Ratings
    Standard reports7.7125 Ratings00 Ratings
    Custom reports7.585 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and React (React.js)
    Feature
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    React (React.js)
    -
    Ratings
    API8.4100 Ratings00 Ratings
    Role-based workflow & approvals8.255 Ratings00 Ratings
    Customizability7.374 Ratings00 Ratings
    Integration with Salesforce.com8.320 Ratings00 Ratings
    Third-party software integrations8.150 Ratings00 Ratings
    Best Alternatives
    KlaviyoReact (React.js)
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.2 out of 10
    Sencha
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoReact (React.js)
    Likelihood to Recommend
    8.4
    (134 ratings)
    8.0
    (14 ratings)
    Likelihood to Renew
    9.5
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (3 ratings)
    10.0
    (3 ratings)
    Support Rating
    9.0
    (1 ratings)
    10.0
    (3 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KlaviyoReact (React.js)
    Likelihood to Recommend
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Open Source
    React is a JavaScript user interface construction library that works well for:
    • Developing web apps with dynamic and complicated user interfaces.
    • creating reusable UI elements that may be used in other applications.
    • creating single-page applications with dynamic content updates that don't require a page reload.
    • The Virtual DOM's effective updating mechanism allows it to handle large volumes of data updates.
    React, on the other hand, might be less suitable for:
    • Websites that are simple, stagnant, and have no interaction. Other libraries or simple HTML, CSS, and JavaScript may be a better fit in such circumstances.
    • Web sockets may be a better choice for applications that need real-time updates, such as chat or gaming apps.
    • When creating mobile apps, React Native is a better option.
    • Server side rendering only, as React is designed to run on the client side.
    Read full review
    Pros
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    Open Source
    • React is fantastic for building performant user interfaces. Our web app is snappy and great for our customers.
    • React has the philosophy of doing one thing and doing it well which is the view layer of the application. This makes it incredibly intuitive and flexible for developers to use.
    • React has lead the way in being able to write modular and structured code. It is a drastic improvement since the days of spaghetti jQuery code.
    • React has an unmatched community. The amount of tools and libraries available is fantastic, and there plenty of solutions available online for common problems.
    Incentivized
    Read full review
    Cons
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Open Source
    • Debugging React is challenging. Bugs in react code generate stack traces internal to React and it is often totally unclear how it relates to the code you actually wrote.
    • Relating your React elements to corresponding DOM elements is difficult. The intentional separation of virtual and actual DOM also makes it difficult to map the elements to the structures in the DOM. This is partially ameliorated by the use of the React dev tool, which provides a DOM-like view of the React elements, but the tool still does not provide a direct correspondence with the DOM that is often necessary to figure out why something isn't right.
    • Because JSX is React-specific and not a language feature, a special compilation process is necessary to convert JSX code to normal JS. Coming from a C++ background, compiling things doesn't bother me, but many JS developers are used to a less structured development.
    Incentivized
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Open Source
    No answers on this topic
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Open Source
    React is just a bit of a different animal. I was avoiding it for the longest time. I thought for sure I would land on Vue or something else with a more approachable and familiar appearance. But after taking an online course in React, I started realize what people were raving about (and complaining about) and decided to implement it at our office for one of our products.
    Incentivized
    Read full review
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    Open Source
    Since it's open-source and very popular, the community support for React and related tools and libraries is excellent. There are a lot of people using the same tools, and so issues tend to get fixed quickly and "recipes" are easy to come by. And since it's backed by Facebook, they have a dedicated engineering team working on the progression of React.
    Incentivized
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    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Open Source
    No answers on this topic
    Alternatives Considered
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
    Read full review
    Open Source
    While this is a widely contested debate with various blog posts and benchmarks all over the place, its really a personal choice to determine what works for the team. Coming from a Angular 1.x background, I decided to try a new framework when Angular 2.x was announced and at that time React is gaining popularity and Vue hasn't taken off yet. Compared to Angular 1.x and Vue (hybrid of React and Angular) that split the logic from the html templates, I loved the way React breaks code into components using the jsx syntax. In my mind, this allows for cleaner components and easier maintenance
    Incentivized
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    Return on Investment
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
    Read full review
    Open Source
    • Our web applications now run much faster because the whole page doesn't reload
    • We spend less time developing UI components because a lot of them are readily available on NPM
    • We don't have to optimize apps for multiple browsers since React natively supports it.
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers