Kount, an Equifax company vs. Sift Digital Trust & Safety Suite

By now, the vast majority of payment gateways have implemented fraud prevention software like Kount. Contracting the solution directly and doing it faster and cheaper than other solutions on the market makes sense if you have several stores and/or sales.

Incentivized

We haven't really taken advantages of the full spectrum of what the suite offers, but for the segment that we are using that identifies users across multiple accounts and devices, it performs phenomenally. In the future we'd like to enable auto-banning based on a risk index score that Sift Digital Trust & Safety Suite would contribute to.

Incentivized

• Rule creation
• Quick execution
• Robust grading system
• Alerts
• Reports and monitoring

Incentivized

• Identify users across multiple accounts
• Identify users across multiple devices

Incentivized

• It's a lot of data to digest (not a bad thing!), so any way they can break it up into more concise/digestible bits, I would personally find beneficial.

Incentivized

• Some transparency into how Sift Digital Trust & Safety Suite identifies common user patterns that lend to its intelligence model

Incentivized

Kount is cheaper and less complex to integrate than other options. However, that ease comes with reduced accuracy. The other option we have chosen was much more complex to integrate, but also has way more accuracy in determining actual fraudulent transactions. This can be verified by a reduced number of calls to customer care.

Incentivized

Sift Digital Trust & Safety Suite provided the easiest integration points plus reliability compared to other vendors we evaluated. We were able to incorporate their data into a custom UI of our own to manually audit and ban users.

Incentivized

• Positive Impact - It's allowed us to scale our business and remove extra steps from our team members to review transactions. We utilize Kount's automated transaction [decision making] to keep our order processing moving.

Incentivized

• It has had the positive impact of ensuring quality submissions as well as reducing payout for duplicate accounts.

Incentivized