TrustRadius

Kwanzoo vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kwanzoo
Score 7.1 out of 10
N/A
Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…N/A
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
KwanzooMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KwanzooMagnite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
KwanzooMagnite
Top Pros
Top Cons
Features
KwanzooMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Kwanzoo
10.0
2 Ratings
30% above category average
Magnite
7.5
2 Ratings
1% above category average
Data Transfer10.02 Ratings7.02 Ratings
DSP integration10.02 Ratings8.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Kwanzoo
8.2
2 Ratings
5% above category average
Magnite
8.0
2 Ratings
2% above category average
Ad campaign creation9.02 Ratings8.02 Ratings
Ad deployment8.02 Ratings8.02 Ratings
Display advertising9.02 Ratings8.02 Ratings
Ad display and retargeting segmentation7.02 Ratings8.02 Ratings
Sequence targeting8.02 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Kwanzoo
9.0
2 Ratings
15% above category average
Magnite
7.3
2 Ratings
6% below category average
Ad dashboards9.02 Ratings8.02 Ratings
Ad performance reports9.02 Ratings7.02 Ratings
Ad conversion tracking10.02 Ratings7.02 Ratings
Ad attribution reporting8.02 Ratings8.01 Ratings
Ad forecasting and optimization9.02 Ratings6.01 Ratings
Cross-channel ad management00 Ratings8.02 Ratings
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KwanzooMagnite
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The Trade Desk
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Score 8.1 out of 10
The Trade Desk
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Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
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User Ratings
KwanzooMagnite
Likelihood to Recommend
7.0
(2 ratings)
9.0
(2 ratings)
Likelihood to Renew
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
KwanzooMagnite
Likelihood to Recommend
Kwanzoo, Inc.
Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer
Gregory Kotovos
CMO (Chief Marketing Officer)
Read full review
Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Pros
Kwanzoo, Inc.
  • Price
  • Tools for analysis
  • Data management
Alisson Medeiros | TrustRadius Reviewer
Alisson Medeiros
Business Analyst
Read full review
Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Verified User
Anonymous
Read full review
Cons
Kwanzoo, Inc.
  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer
Gregory Kotovos
CMO (Chief Marketing Officer)
Read full review
Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Likelihood to Renew
Kwanzoo, Inc.
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer
Gregory Kotovos
CMO (Chief Marketing Officer)
Read full review
Magnite (Rubicon Project)
No answers on this topic
Alternatives Considered
Kwanzoo, Inc.
Alisson Medeiros | TrustRadius Reviewer
Alisson Medeiros
Business Analyst
Read full review
Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
Verified User
Anonymous
Read full review
Return on Investment
Kwanzoo, Inc.
  • We managed to reduce costs in about 32% of the customer.
  • Increased engagement in ad reach by 18%
  • Our team was communicating better
Alisson Medeiros | TrustRadius Reviewer
Alisson Medeiros
Business Analyst
Read full review
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
ScreenShots