Likelihood to Recommend
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
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VistaCreate is well suited for creating engaging content for users of all age groups. There are beautiful, modern templates and a variety of shapes and animations to choose from. Most importantly, the cost is inexpensive, and you get that bang for your buck. An attractive feature is the ability to upload music, or choose from the library, to add to your content piece. It's quite clever, as this allows the reader to engage in more than one sense e.g., animated content versus static text. The reader hears music, and the content is animated and visually appealing. This allows keywords to be highlighted. The probability of communicating your message in this manner is increased.
Read full review Pros Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos. The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size. Captions can be saved if there are posts or common phrases that repeated and shared out from the content. Read full review Certificate design Social media communications Conversion of designs into various file formats e.g. mp4, jpg, pdf PowerPoint designs Read full review Cons I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent. I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless. The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business. Read full review Difficult to design content on mobile phone Mobile designs do not sync with desktop app Read full review Usability
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
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Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category.
I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Read full review Alternatives Considered
I went with Later for the lower cost subscription. The
copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by
. Later has been working great for what I need it to do to support my small event promotion business.
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In my view, VistaCreate is easier to navigate and design content. The templates are fun and appealing. The availability of Shutterstock photos is endless. The version history is saved so that work is not lost. There is a brand feature that automatically selects color themes to support branding. It is easy to export content to your desired file type.
Read full review Return on Investment Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness. Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers. Read full review Improved communication with staff Improved brand presence on social media Ability to appeal to all age groups Improved staff morale Read full review ScreenShots