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Later Social

Later Social
Formerly Latergramme

Overview

What is Later Social?

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

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Recent Reviews

TrustRadius Insights

Later Review is highly regarded by digital marketers as a useful tool for Instagram planning and scheduling. Users appreciate its …
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Save Time with Later

9 out of 10
April 24, 2020
Incentivized
We use Later to help schedule our and our clients' social media posting. By doing so and allowing us to connect other platforms (not just …
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Pricing

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Starter

$25

Cloud
per month

Growth

$45

Cloud
per month

Advanced

$80

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://later.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Details

What is Later Social?

Later is founded on Later, a social media management platform (now Later Social™) and the influencer marketing solution (now Later Influence™).

In 2024, Later and Mavrck officially joined together as one unified business, to provide what they present as a Social Revenue Platform. This enables marketers to create content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. Offering a source for social media advice, Later helps users to create an engaged community.

Later Social Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Mobile access

Later Social Competitors

Later Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

Later Social starts at $25.

Hootsuite, Buffer, and Sprout Social are common alternatives for Later Social.

Reviewers rate Usability highest, with a score of 9.4.

The most common users of Later Social are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(97)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Later Review is highly regarded by digital marketers as a useful tool for Instagram planning and scheduling. Users appreciate its intuitive interface and find it easy to use, making it convenient for managing multiple social media accounts. With Later Review, users can schedule Instagram posts on a weekly basis, helping them with managing visual content and planning their social channels' visual aesthetic. By providing a wide range of features and functionalities, the software makes it possible to mirror the best features of each social platform, allowing users to maintain consistent visibility across Facebook, Twitter, Instagram, and Pinterest.

One of the unique aspects of Later Review is its ability to serve as a media repository. Users can quickly access images and videos using the mobile app, making it easy to create and schedule engaging content. This feature is particularly helpful for those who rely heavily on visual content in their social media strategy.

The ability to access Later Review on the go through its mobile app and website adds another layer of convenience. Users can easily schedule social media content from anywhere, streamlining their workflow and ensuring that they never miss an opportunity to engage with their audience. In addition to its scheduling capabilities, Later Review provides useful data insights on content engagement and the best times to post. This feature allows users to make informed decisions about their social media strategy and optimize their content for maximum reach. Later's users say it helps streamline social media management by providing a user-friendly interface, valuable features like media storage, scheduling capabilities across multiple platforms, and insightful analytics.

Drag and Drop Feature: Many users have found Later's drag and drop feature to be incredibly helpful for uploading multiple images and videos. They mention that it is easy to use and allows them to quickly schedule content by simply dragging and dropping it onto the calendar.

Saved Captions: Several reviewers appreciate the ability to save captions in Later. This feature allows them to easily connect pre-written captions to their images, saving time especially for posts with common phrases or frequently repeated content.

Integration with Multiple Platforms: Many customers value Later's ability to schedule content across multiple social media platforms such as Facebook, Instagram, Twitter, and Pinterest. They appreciate that they can manage all of their visual content in one place and that graphics and ideas are automatically published to these platforms.

Difficult Instagram Stories Scheduling: Some users have found it challenging to schedule Instagram stories within Later due to the small space and inability to see image or video names. This has led to confusion and mixing up of similar images, causing inconvenience for those trying to plan their content effectively.

Limited Features for Free Accounts: Several reviewers have expressed frustration with the limited features available for free accounts on Later. They feel that functionalities such as video posts, multi-image posts, and analytics are only accessible to paid users, which hinders their ability to fully utilize the platform without a subscription.

Lack of Integration: Users indicated that they desire direct integration with popular tools like Canva and Lightroom to make it easier for them to create visually appealing content seamlessly.

Limited Editing Capabilities: Users have wished for easier editing capabilities within Later, including the ability to edit the look and feel of pictures more easily.

Users commonly recommend the following about Later:

  • Try the free trial and get familiar with the app. Users suggest taking advantage of Later's free trial to explore its features and functionalities. This allows users to determine if it meets their social media management needs.

  • Regularly check the queue and double-check posts before publishing. To avoid any inappropriate or untimely posts, users advise frequently monitoring the queue and thoroughly reviewing scheduled posts before they are published.

  • Utilize desktop version and link Instagram to a Facebook business page. Users find value in accessing Later on both desktop and mobile devices. They suggest utilizing the desktop version for additional features. Moreover, linking Instagram to a Facebook business page is recommended to maximize benefits and reach a broader audience.

It is important to note that while users appreciate Later's time-saving capabilities and ease of use, some mention that it lacks additional features and feels similar to other social media management tools. Nonetheless, they highly recommend giving Later a try, especially due to its generous free plan with no expiration dates.

Attribute Ratings

Reviews

(1-15 of 15)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Later to post social media updates across multiple platforms. Was looking for a lower cost way to schedule posts. Later is working well. The hashtag feature is helpful.
  • Hashtag suggestions helpful
  • Options to customize for each platform is helpful
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
Great place for small business to start with social media manager across multiple platforms. The paid service point is lower fits small business budget better. The features and scheduling options are useful.
Katrina Julia, Founder and CEO FIT Life Creation | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I found out about it Later in 2015, + love it! Their education and resources are great. I and we use them for LinkedIn and Twitter repurposing and shares currently. I directed my VA to automate and scale this area. It is easy and a great solution to help scale society. We may expand further in other options soon as well.
  • Easy to use.
  • Scaleable
  • Drag and drop.
  • Multiple social channels in one place.
  • Partner with other users.
It is easy to use to set up and schedule on LinkedIn, Twitter, and other platforms. I would love to see the ability to partner with others and cross-collaborate.
Sebastian Correa Marsico | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Later Review to manage multiple social sets and it's amazing how easy it makes everything for everyone involved. It's very easy to use, and it's very intuitive. Also, I don't think there is another scheduling tool with this many features and functionalities. It really does a great job of mirroring the best features of each social platform. And not only that, there are some social media functionalities that only Later has managed to achieve. Compared to other tools, you get a lot more for your money. It's very accessible, too.
  • Social Media Analytics
  • Hashtag Analysis
  • Multiple Users
  • Best time to post
  • Variety of Social Media platforms supported
  • Great price
  • Nothing comes to mind!
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Alexandra Ceambur | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
I am a social media manager and have been using Later on and off for the last 3 years. My main services are Instagram scheduling and I started using Later because it was recommended by other digital marketers as the "best" tool for Instagram planning.
  • Has a visual planner that can help you plan your Instagram feed
  • Easy to use scheduling features (eg. drag an image and drop it on the calendar)
  • Analytics can be improved.
  • Makes fake promises that it offers Instagram Stories scheduling and TikTok scheduling when in fact it doesn't.
Later can be a great tool for you if you're a blogger or manage a single Instagram account. Then, you'll find their free plan worth it. However, if you're a marketing agency or new social media manager scheduling across multiple platforms (eg. LinkedIn) this app is quite pricy and lacks a lot of complex features.
I also have a big problem with the misrepresentation of scheduling Instagram stories - as this is one of the main "attraction factors" that made me choose this scheduling app.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Later was not the option we went with when evaluating social media scheduling platforms, but it still offered many benefits and after reviewing recent additions, we are talking things over as a team and considering another test run of later! During our previous evaluation, it was used by our (very!) small Marketing and Communications team rather than the organization as a whole. It addressed issues for scheduling social media in advance when my co-worker and I would not be available to post as something was happening. Social media can be a beast to manage and a full-time job in itself. We are a small team of just two people, and we balance a lot of duties in our organization. Being able to schedule social media posts in advance is a lifesaver for us, and scheduling tools are imperative to our success and social media growth.
  • Easy to use - We evaluated several different scheduling programs, and Later was one of the easiest to use. I would presume that even someone without a strong social media background could utilize the tool with ease.
  • Analytics options - This is one of the primary reasons why we are planning to return to Later. The Analytics options are unparalleled, especially in response to hashtag performance.
  • Story scheduling - Another huge pro. I have not come across another platform that allows users to schedule Insta stories in advance, but this is a new feature Later has added.
  • Placeholder images - I am the copywriter for our team, while my co-worker handles digital media such as videos and photographs. It is easy for him to schedule a photo with placeholder text for me to come and fill in behind him, but it is not easy for me to write the text so that he can come in behind me and drop in a photo. We usually have to work together as we schedule, and we could get more done if we could do things separately.
  • More for Facebook and Twitter - Later seems primarily focused on Instagram. I would love to see more features that are focused on Facebook and Twitter as well.
Later is an excellent social media scheduling tool. I believe it is imperative for all businesses to use social media, no matter how small or niche they may be, and a scheduling tool makes that job so much easier. Our analytics dives have shown us that the best time for us to post is on a Sunday, which is not a business day for us. Tools like Later allow us to plan for these posts in advance so we don't have to worry about it.
April 24, 2020

Save Time with Later

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Later to help schedule our and our clients' social media posting. By doing so and allowing us to connect other platforms (not just Instagram), it helps us reduce wasted time in having to login individually to separate accounts and copy/paste the same information over and over. We have the ability to in a way "set it and forget it," by taking a few hours out of our day to create and schedule content, then we can focus on what's important which is engaging with our followers.
  • Scheduling ahead of time.
  • Scheduling across different platforms.
  • Offers both free and paid plans.
  • I can't think of anything.
If you are looking to grow your social media audience, especially on Instagram, you need to incorporate this platform into your list of tools. Not only do you have the ability to schedule your posts and link those posts to their own individual pages, but you can also respond to comments on the platform. It's incredible. Whether you're an individual person or big brand - this works for everyone.
Genie Forkner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Later to manage Instagram for our clients. As the first platform that offered a direct posting to Instagram, it has become our go-to resource for clients that wish to plan and manage their Instagram content with advance planning and strategies. It's continued improvements have proved to be invaluable!
  • Posts directly to Instagram without the need for push notifications
  • Has tools to help develop relevant content
  • Stores media in one convenient place
  • Ability to have multiple users in one sign on account
  • Bulk uploads
  • Allow for larger file sizes
  • Bulk media folder for multiple users
Later is the consummate tool for managing Instagram! I am able to manage Instagram profiles for multiple brands and multiple users in one location. For a micro agency, it is a HUGE time saver! The affordable plans make it a no brainer solution to managing Instagram, it's the ease of use and the visual interface is simple to use and requires little to no technical abilities.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Later is a social media scheduling tool that I use to arrange and schedule social media content such as videos, graphics, and stories to platforms such as Instagram, Facebook, Twitter, and Pinterest. This tool has helped to save me time on posting on our social media business accounts and stay consistently visible. It’s a tool that I use on the go on mobile and tablet via its app and through its website. It also provides some useful data insights on the engagement of your content and the best times to post. Later is an essential tool to help run my business presence online smoothly.
  • Schedules to platforms such as Facebook, Instagram, Twitter, and Pinterest.
  • It auto publishes graphics, and ideas to Instagram, Twitter, and Facebook.
  • It currently doesn’t post videos to a Pinterest via the mobile app, only via the desktop version.
  • Provides scheduling for Instagram stories but only via push notifications so you’ll have to use your mobile to actually post to Instagram stories.
If you are a start-up business and juggling a lot of things in your business you can use Later to ensure your content is going out at a certain time even whilst your busy. You can batch upload videos and graphics and it stores them on via your account to schedule to schedule at another time. If you’re more focused on posting to Instagram and Facebook stories multiple times a day then Later may frustrate you as you’ll have to post it yourself following the push notification sent to your mobile.
Samantha Crawford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Later allows me to schedule social media posts easily across multiple platforms. I can upload photos to the media library, and schedule posts on my mobile, tablet, or PC to Instagram, Facebook, Pinterest and Twitter. I am the sole employee at my company and the sole user.
  • Easily post/schedule across multiple platforms
  • Easy to schedule and upload media
  • Free for up to 30 posts
  • Limit to how many posts we can schedule in a month
  • I wish images were auto resized when uploading to Later
  • More features for free
Later is great for everyone! The free plan is great for those posting 1x a day or less. The paid versions are affordable and offer users multiple posts a day.
November 19, 2019

A Visual Brand's Dream

Lauren Kelley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Later is being used by the marketing department to promote and grow our social media channels. It's important that we keep a close eye on post performance and analytics each month, which Later helps us to do.
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
  • Later doesn't allow you to tweet just a link (no photo attached), which can be a challenge at times when planning content.
  • It would be nice if Later could pull in posts that are shared natively. Sprout Social does this and it is very convenient.
  • As of right now, you can only sort by account (IG, TW, FB) to see your content. I would be nice if you could select multiple and see the content calendar as a whole across platforms.
Later is well suited for you if you have a lot of visual content to share on social media. It helps you plan out your graphics, especially for Instagram, and does a nice job of housing everything and keeping track of what went live and when. It's less appropriate if your brand posts a lot of links, or focuses largely on LinkedIn, since Later does not support that platform.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use it in my business to create and schedule social media posts, i.e., Instagram, Facebook, and Pinterest. I can set up all my social media posts for the next week in one session and then forget about it; this means it's saving me time and mental energy because I don't have to interrupt my workflow each day to create a social media post.
  • I can save groups of hashtags to re-use in other posts.
  • It publishes my posts automatically to various social accounts on a predefined schedule.
  • For Instagram, I can visually see and plan how my layout would look before I post.
  • It indicates when I go over the hashtag limit for Instagram.
  • I could not add multiple photos to one post.
  • I could not post videos.
  • I don't recall that it could pick up/verify Instagram account handles when wanting to tag someone.
If you have single photos you want to post periodically to your social media accounts - this is going to work great. If you're going to post videos or multiple photos per post, this is not the solution.
Alexis Ramsey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We currently use Later to schedule content for Facebook, Twitter, Instagram, and Pinterest. We also use the software as a media repository, where we can all quickly grab images and videos using the mobile app. The software is used among our marketing team but has been recommended during marketing training to third-party social media users.
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
  • If they would include LinkedIn scheduling, this tool would eliminate me having to use another tool.
  • Due to Instagram's API, user tags can't be saved or stored, so this is a drawback, but after working with their free technical support, we found a workaround that makes sense.
  • Scheduling Instagram stories is incredibly hard since the space to do so is very small, and since you can't see your image or video name, so similar images can get mixed up.
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Meredith Walter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Later is being used to schedule Instagram posts on a weekly basis. It helps with management of visual content and planning out the social channel's visual content.
  • Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
  • I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
  • I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
  • It's really easy to tag others in my posts.
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
If you're going to pay for the tool, I think it's a great investment. It's got analytics to help you track the performance of posts, how your following changes, when is the best time to post, etc. As a free tool, however, I don't think it is that beneficial. If you're just looking to post static images a few times a month with no need for analytics, it's great. However, businesses with a semi-decent marketing plan for Instagram will need something more than that. Decide if the cost is worth it for you!
Josephine Stafford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Later is a great tool that I use to keep myself from getting distracted by social media and to ensure that I am posting regularly. It is helpful for consistent posting, as well as links to my website, tagging users and hashtags.

Being present on Instagram is important to my business, but staying off of Instagram is important to my wellbeing - Later helps me achieve both with automatic posting.
  • The link in my bio is easy to use.
  • Hashtag generator helps me gain keywords to searchable by users.
  • The tagging feature is in compliance with Instagram's laws.
  • The multi-post feature is nice.
  • I like the time to post suggestions.
  • Easy to drag and drop.
  • You're able to save captions for later use.
  • I haven't noticed any improvement in results, and so far no one has used the link in the bio.
  • Make it even easier or quicker to bulk schedule.
  • Save websites for easy auto-fill.
Later is perfect for any business or individual user because there is a free option. It's incredibly easy to get started and easy to upload images and start posting. The regular emails give great and relevant insight on growing your followers and utilizing Later to its maximum potential. I've used other social media managers and by far I like Later the best!
November 25, 2018

Good Instagram Scheduler

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Later is used exclusively by myself in our organization to help schedule and automate our social media posts on Instagram in order to create a consistent and professional aesthetic. It helps save time spent planning our Instagram feed as well as keeping a bank of hashtags ready so that we do not have to retype them every time we post.
  • Scheduling
  • Education
  • Hashtag storage
  • Offering carousel posts free of charge
  • Better support for video posts
Later is well suited for when you know exactly what and when you want to pose well in advance. If your posts tend to be more spontaneous or unpredictable then Later is not as helpful. It requires many steps to post which is not useful when time is of the essence.
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