#1 most frequent
United States of America
52.5%2,160 installations of 4,115
What is Later Social?
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
Categories & Use Cases
Top Performing Features
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 8.8
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 7.5
Areas for Improvement
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.8
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.2
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 7.8
Who Buys & Uses Later Social
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.9%326 installations of 4,115
#3 most frequent
Canada
6.8%279 installations of 4,115
Love Later Social wouldnt trade it for any other social media program
Use Cases and Deployment Scope
I use Later Social for scheduling posting on SM, analytics, and link in bio. My organization is active on all platforms and really needs to reach wider audiences. Later Social really helps in this case to make my scheduling so much easier and faster. The user interface is easy to learn and easy to use for texts, pictures, and videos.
Pros
- Analytics - so easy to read
- Calendar scheduling - easy to quickly view and use
- Link in bio. So simple.
Cons
- when you schedule a post, a green banner pops up over all the social platforms. I really wish that wasn't there. I have to click the x or wait for it to go away so I can move to another platform. I just wish if it was going to give me confirmation, it was smaller or right next to the post on the calendar. It shouldn't cover up things I need to get to.
- Add BlueSky! It's gaining traction!
Return on Investment
- Later Social helps me use my time efficiently - I don't have hard numbers, I just know it's easy to use and helps my brain stay organized so I can do more.
Usability
Alternatives Considered
Salsa Engage
Other Software Used
Canva, Kapwing
Super starter social media manager for small businesses - even for low tech owners
Use Cases and Deployment Scope
I use Later to post social media updates across multiple platforms. Was looking for a lower cost way to schedule posts. Later is working well. The hashtag feature is helpful.
Pros
- Hashtag suggestions helpful
- Options to customize for each platform is helpful
Cons
- Would be wonderful if there was a way to copy posts easily.
- Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
- Would be nice to be able to schedule posts to Facebook Groups.
Most Important Features
- schedule posts to later date / time
- ability to post to multiple platforms
Return on Investment
- Later has really helped streamline social media posting and lessened the time required to manage the posts.
Alternatives Considered
Hootsuite
Stop Waiting for Later and Go Get Later Now for Social Media.
Use Cases and Deployment Scope
I found out about it Later in 2015, + love it! Their education and resources are great. I and we use them for LinkedIn and Twitter repurposing and shares currently. I directed my VA to automate and scale this area. It is easy and a great solution to help scale society. We may expand further in other options soon as well.
Pros
- Easy to use.
- Scaleable
- Drag and drop.
- Multiple social channels in one place.
Cons
- Partner with other users.
Most Important Features
- Easy to use.
- Multiple channels.
Return on Investment
- Positive ROI saving time.
Alternatives Considered
ClickUp
Switching to Later Review was the best decision I ever made
Pros
- Social Media Analytics
- Hashtag Analysis
- Multiple Users
- Best time to post
- Variety of Social Media platforms supported
- Great price
Cons
- Nothing comes to mind!
Most Important Features
- Content Scheduling
- Social Media Analytics
- Media management
- Good on desktop and mobile
Return on Investment
- Streamlined operations
- Saved money
- Access to data faster
- We only use one tool now
Alternatives Considered
Hootsuite, Buffer, HubSpot Marketing Hub and Canva
Other Software Used
Facebook for Business, Google Ad Manager, Canva, Notion, Slack, Zoom, HubSpot Marketing Hub, LinkedIn Sales Navigator, Figma, WordPress, Adobe Illustrator CC, Google Drive
Great if you manage a single Instagram profile, mediocre if you're looking for the best analytics tool
Pros
- Has a visual planner that can help you plan your Instagram feed
- Easy to use scheduling features (eg. drag an image and drop it on the calendar)
Cons
- Analytics can be improved.
- Makes fake promises that it offers Instagram Stories scheduling and TikTok scheduling when in fact it doesn't.
Most Important Features
- Scheduling tool
- Analytics
Return on Investment
- Nothing
Alternatives Considered
Hootsuite, Sprout Social and Buffer
Other Software Used
Buffer, Hootsuite, Sprout Social
