Great IG management tool if you PAY!
Meredith Walter | TrustRadius Reviewer
August 13, 2019

Great IG management tool if you PAY!

Score 5 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Later

Later is being used to schedule Instagram posts on a weekly basis. It helps with management of visual content and planning out the social channel's visual content.
  • Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
  • I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
  • I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
  • It's really easy to tag others in my posts.
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
  • Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
  • Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
I haven't had to use any support for Later, so I can't speak directly to it. However, I can say that their newsletters and blog content are extremely helpful. I stay subscribed to them (which I rarely do for any company) because they are so on top of when IG releases (or is going to release) new features AND provides instructions/advice on how to capitalize on these new features as a business.
Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you.
If you're going to pay for the tool, I think it's a great investment. It's got analytics to help you track the performance of posts, how your following changes, when is the best time to post, etc. As a free tool, however, I don't think it is that beneficial. If you're just looking to post static images a few times a month with no need for analytics, it's great. However, businesses with a semi-decent marketing plan for Instagram will need something more than that. Decide if the cost is worth it for you!