Overall Satisfaction with Later
Later is being used to schedule Instagram posts on a weekly basis. It helps with management of visual content and planning out the social channel's visual content.
- Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
- I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
- I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
- It's really easy to tag others in my posts.
- I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
- I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
- The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
- Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
- Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!